Marketing Benchmarks
How Commerce Brands Actually Perform Across Top Channels
Marketing benchmarks by industry powered by Bloomreach customer data. Email, SMS, push, web, and commerce — no guesswork, no industry report filler.
6
Channels
15
Metrics tracked
16
Industries
Built from real sends — not surveys.
How to read this report
Each figure in this report is an average from Bloomreach customers within that vertical. Email open and click rates reflect Bloomreach platform data and may include automated activity (e.g., security scanners, mail clients with link prefetching). We recommend using the figures as relative comparisons across industries.
Note: All figures represent global averages rather than region-specific data.
Numbers To Know
Global averages across all industries
Email Delivery Rate by Industry
Unique Email Open Rate by Industry
Unique Email Click Rate by Industry
SMS Delivery Rate by Industry
SMS Click Rate by Industry
Cart Conversion Rate by Industry
The Complete Benchmark Table
| Industry↕ | Email Delivery↕ | Unique Email Open↕ | Unique Email Click↕ | SMS Delivery↕ | SMS Click↕ | Cart Conversion↕ | WhatsApp Delivery↕ | WhatsApp Unique Open↕ | WhatsApp Unique Click↕ | Push Delivery↕ | Push Click↕ | Mobile Push Delivery↕ | Mobile Push Click↕ | Web Push Delivery↕ | Web Push Click↕ |
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