To stay ahead of the latest retail trends and keep pace with ever-changing consumer behaviors, you need data gathered from the front lines of commerce. And that’s where today’s guest has spent her entire career.
In this episode, Brian Walker speaks with Sucharita Kodali, Vice President and Principal Analyst at Forrester Research, and leader of the 2021 State of Commerce Experience Report – a study of US, UK and German eCommerce consumers, B2B buyers, and the decision makers within the businesses serving them.