Powerful Personalization on Any Channel
In today’s interconnected and on-demand world, telecommunications customers have high expectations. Winning businesses not only provide the latest and greatest in technology - they also deliver omnichannel, 1:1 shopping experiences that make each and every customer feel values and drive important business metrics like engagement, acquisition, retention and more.
So, how are the best telecommunications companies able to provide a consistent omnichannel experience to their customers? Simple - by fully leveraging your customer and product data with a solution like Bloomreach Engagement to learn, optimize and personalize all of the touchpiints across the customer journey. As you customers engage with your brand, they’ll generate more data you can use to deliver more exceptional experiences and drive revenue.
Connect Customer With the Best of Your Brand
Your customers may know what their favourite mobile device brand is, but that’s just the tip of the iceberg when it comes to helping them choose the specific devices, plans and packages that are right for the needs. It’s up to businesses to make sifting through trending tech to find their perfect device a breeze with easy-to-use, curated search experiences.
Bloomreach Discovery streamlines and optimizes the product search experience by using affinity predictions calculated In real time to drive targeting and retention. Our search, merchandising, and recommendations engine helps you go beyond what’s humanly possible and shows the right products to customers at the perfect stage in their journey to fuel results for your brand.
Deliver Useful Content at Every Stage
Make every page on your site drive conversions and purchases with Bloomreach Content.
Build a content hub full of valuable and stoppable articles with devices and plans that are always up to date and relevant to the content. This means you can easily keep up with the latest device generation drops from the biggest names in cellular technology - and easily swap out product recommendations to make way for what’s new. Or, infuse your category pages, product pages, collection pages or any any other pages with content personalized to each customer and what they’re looking for. Bloomreach Content is a headless solution built for commerce that enables your team to always give customers the best from your brand and generate measurable revenue uplift.
Call Upon A Future Proof Tech Stack
Leading telecom organisations know good tech when they see it: You need the right balance of best-of-breed platforms to pull off exceptional omnichannel customer experiences that drive growth. Bloomreach is the perfect, composable cloud solution to round out your stack with an API first, modern cloud architecture and components capable of working both together and on their own.
With Bloomreach Content, Deutsche Telekom was able to go live in under six months and dynamically promote content to over one million smartphones under their 18 brands across 13 countries and countless languages.
You’ll be in great company
How Personalization Impacts Telco
of the market’s “share of profit by company type”, has been acquired by the top 8 internet companies - over the last 8 years
“Telecom companies’ approach to customer engagement has to evolve. As digital natives set a new benchmark for customer experience across industries, operators can capitalise on recent behavioural shifts to rethink their approach to serving, satisfying and delighting customers.”
Explore our Telco resources
Learn about Industry Trends
Ready to discover how Bloomreach can help your business with your challenges?
There’s a reason we’re trusted by 850+ customers worldwide. Find out today how Bloomreach can help you achieve your desired business outcomes too. Leave us a contact and an advisor will reach out to understand your requirements and schedule a time that suits you!