How to Personalize Offers Based on Customer Preferences With Contextual Personalization
Opportunity Improve your understanding of your customers’ purchase drivers through contextual personalization to help you provide the best possible customer experience. Example Unsure about whether to offer a discount, free service, or upgrade? Create multiple banner variants with different offers. Then, match each one to an individual visitor to boost conversion rates. Value Unlike A/B […]
Drive Conversions by Targeting the Right Audiences Based on Their Geographical Data
Opportunity Launch similar campaigns at the right time in different regions using geographic data, which can help customers plan ahead and search for the best deals during holidays or festive periods. Example Coordinate similar campaigns for different launch dates. For example, Mother’s Day in Australia was on May 14, 2023 and on March 19, 2023 […]
Discover Customer Preferences With Zero-Party Data Capture on Your Website or App
Opportunity Build an accurate, complete picture of your customers in a privacy-friendly way that benefits customers and your brand. Example Ask questions to better understand your customers’ favorite categories, information format preference (e.g., visual or text), shopper type (e.g., premium or discount-hunter), etc. Use the information you collect, in conjunction with Bloomreach’s in-session predictions, to […]
Cross-Sell Your Way to a Higher LTV With Product Recommendations
Opportunity Encourage customers to purchase additional products and services. Loomi can recommend complementary products that customers might be interested in via the product description page, the checkout page, or in a post-purchase email. Example If a customer buys a smartphone, the model can recommend accessories such as earphones or phone cases. Display “”frequently bought together”” […]
Omnichannel Loyalty Programs: 10 Steps and Real Examples for 2025
One of the biggest challenges for any business is getting customers to keep coming back. After all, customer loyalty is what keeps a business thriving. This is why brands offer customer loyalty programs — to maintain lasting relationships and convert them into repeat buyers. However, many brands make a common mistake. They think traditional loyalty […]
IIAA Scales Multi-Brand Marketing and Achieves 5x Campaign Revenue Growth With Bloomreach
Industry: Beauty The International Institute for Active Ageing (IIAA) is home to scientifically proven, planet-positive skin health brands that are redefining how people feel in their skin. Leading with science, innovation, and knowledge, IIAA is transforming the beauty industry through a holistic approach to skin health. As the umbrella company for four interconnected brands — […]