Understanding TCPA and CTIA Compliance for SMS Marketing in the US
Disclaimer: The information in this post is for informational purposes only. Please contact your legal team to obtain advice with respect to any particular issues or concerns regarding TCPA compliance. What Is the TCPA? The Telephone Consumer Protection Act (TCPA) is a United States federal law governing the regulation of telephone solicitations. The TCPA was […]
MMS Marketing 101: Your Complete Guide
If you’re looking to use text messaging as a marketing channel for your business, all the different acronyms can get a little confusing. What’s an MMS? How is it different from an SMS? Should I be using one over the other? Don’t worry — we’re here to help. After all, it’s important for marketers to […]
Why You Need a CDP With Marketing Automation for Your Marketing Tech Stack
Every marketer understands the importance of collecting and utilizing customer data to streamline your customer relationship management, your marketing efforts, and to increase conversions. But before you can put all of your customer data to work, you need to choose the right tools for the job. Because it can be challenging to make sense of […]
A Marketer’s Guide to Personalization at Scale
By 2023, the global revenue of customer experience personalization and optimization software is expected to surpass 9 billion US dollars, according to Statista. Businesses are spending more than half of their marketing budgets on personalization today. While personalization is not new — it’s been around for many years — a lot of companies have failed […]
The Ultimate Guide to Mobile Push Notifications for Ecommerce Businesses
Be honest — the last time you heard your phone ping with a new notification, did you check it? There’s a good chance that you did, like so many of us do. Mobile phones are so ingrained in our day-to-day experience that when a notification shows up on our home screens, most people check it […]
Mastering Mobile Marketing Platforms: A Comprehensive Guide
Do you consider your smartphone an extension of yourself? Many of us do. Every day, we spend nearly four and a half hours on our phones and check for notifications 144 times. We use our phones for everything from staying connected with loved ones to checking the news and, of course, shopping. Over 60% of American shoppers […]