SMS vs. Email Marketing in 2025: Why the Real Answer Is Smarter, Not Simpler

The traditional email vs. SMS marketing debate misses the point entirely. Your customers don’t compartmentalize their experiences by channel — they expect seamless, intelligent communication that meets them where they are, when they’re ready to engage. Smart marketers in 2025 ask a different question: “What’s the most intelligent way to reach this specific customer at […]

Transactional SMS Explained: The Essential Guide for Marketers

Transactional SMS commands attention like no other communication channel. With a 98% open rate and 90% of messages read within 30 minutes, these automated alerts represent the most reliable way to reach your customers instantly. And yet, most brands squander this opportunity with generic, static messaging that feels robotic. Modern transactional SMS transforms high-intent moments […]

Why Siloed Email and SMS Marketing Platforms Fall Short Where All-in-One Solutions Succeed

If you’re a marketer building out your martech stack in 2025, you’re likely overwhelmed with the sheer amount of specialized solutions available. From email marketing providers to SMS marketing platforms, there are countless tools for you to choose from. With such a broad range of software out there, marketers face a critical choice when considering […]

7 Proven Ways To Improve Your Click-Through Rate (CTR) in 2025

ROI, PPC, CPL, the world of marketing measurement is no stranger to an abundance of acronyms. However, one metric you definitely don’t want to miss is click-through rate (CTR). It’s the number of clicks received per number of impressions. Simply put, it tells us the number of people that clicked on an ad relative to […]

How Crafter’s Companion Streamlined Email Marketing With Bloomreach in Under 4 Weeks

Shopify brand Crafter’s Companion is home to all things papercraft, art, coloring, sewing, needlecraft, and more. Founded over 16 years ago, Crafter’s Companion has expanded from offering a single innovative papercraft tool to providing a diverse range of thousands of crafting essentials. 

Bluebell Group Delivers Next-Level Personalization With Bloomreach + Shopify

Bluebell Group is Asia’s leading distributor, curator, and operator for a wide range of brands, including L’Atelier des Parfums Japan, Sabon, Venchi, and LeSportsac. Founded in 1954, the company is known as “the brand behind the brands,” and now boasts over 160 brand partners across over 10 markets in Asia.