The Customer Journey Pitfalls Your Shoppers Notice
Modern customers expect modern shopping experiences. They know that the businesses they shop at collect data from their interactions, and in return, they expect that the knowledge gained will be used to create personalized journeys that help them find the products they need. But customers are all too familiar with disjointed, impersonal marketing campaigns. They’ve […]
5 of Bloomreach’s AI Features That Will Revolutionize Your Marketing
Everyone knows that AI is a beneficial tool for marketers. But there’s a huge difference between businesses that tack AI onto their marketing plans and those that harness artificial intelligence to supercharge their entire marketing strategy. With the right approach, artificial intelligence can optimize every aspect of your marketing efforts. It can make workflows more […]
What To Look for in the Best SMS Automation Tools for Ecommerce
The recipe for success in marketing is simple: Give customers what they want. 93% of customers prefer to receive communications from businesses through texts instead of emails. So, if you haven’t already, it’s time to listen to your audience and add SMS marketing to your toolkit. However, an SMS marketing strategy involves much more than […]
Succeed in the Age of AI with a Unified AI Strategy
AI is evolving at a tremendous rate, especially in its applications for ecommerce marketing. Only a few years ago, enhancing personalization with AI was considered cutting-edge. Today, with the rate of innovation we’re now seeing, leveraging AI in ecommerce marketing has become an expectation. However, while 80% of CMOs are planning to increase their investments […]
How To Use an Ecommerce Personalization Tool Most Effectively
Standing out in a world dominated by online shopping giants can feel daunting. Mass emails and texts get lost in the noise, and simply having a great product isn’t enough. There’s a solution: ecommerce personalization, which can transform your ecommerce store from generic to genius. Craft unique product recommendations, personalized content, and targeted messages for […]
Choosing Between WhatsApp and SMS for Your Marketing Strategy
Mobile messaging is here to stay. 4.88 billion people around the world own smartphones, and that number’s only going to grow. The ubiquity of smartphones means that there are more options for brands to connect with consumers on channels like SMS, WhatsApp, Viber, Instagram DMs, and more. On WhatsApp alone, there are 2.7 billion active […]