User-Based Personalization Just Got Easier
Shoppers are expecting more personalized experiences when shopping online. With the rise of online shopping brought on by the pandemic over the last few years, B2C and B2B businesses know that ecommerce is here to stay. Thankfully, Bloomreach Discovery has been solving the personalization problem in product discovery for years. And we’re just getting started. […]
Using Personalization To Create More Impactful Customer Experiences in Travel and Hospitality
People are traveling again, which is good news for those in the travel and hospitality industries, but it’s also clear that what these brands need to do to get customers in the door has changed in recent years. Today, you need to come up with creative and personalized ways to attract new customers and build […]
Integrated Marketing Campaign Guide: How To Plan a Campaign
We all have our favorite hangouts. The dog-friendly cafe down the street. The bookstore that smells like freshly printed paperbacks. The park with the picturesque fountain and comfortable benches. Your customers have their favorite hangouts too, but not all of them can be found on a map. Whether they’re browsing Reddit, staying on top of […]
Impactful Personalized Marketing Examples You Can Implement Today
Ask any marketer what the ultimate goal of marketing is and they’ll likely all have the same answer: a personalized experience for every customer. It’s a ubiquitous goal for every player in the marketing game. It’s something every business wants and every modern customer demands, but not every marketer can achieve. To reach this gold […]
12 Hottest AI Campaigns for 2024
AI-powered campaigns have the potential to transform businesses like yours, granting a deeper understanding of your customers, enabling the delivery of highly personalized experiences, and ultimately, boosting your revenue. What’s in it? To help you stay at the forefront of your industry, we’ve curated a collection of the 12 hottest AI campaigns for 2024. These […]
Customer Loyalty Programs: 6 Types and 9 Program Examples
Your ideal customer is a hopeless romantic. Right now, your audience is actively searching for a brand to fall head over heels for. They want to commit — 72% of global consumers are loyal to at least one brand, and nearly 60% of Americans say that once they’re loyal to a brand, they’re loyal for […]