Using an Omnichannel Strategy in Travel and Hospitality
In today’s digital age, customers expect a seamless and consistent experience across multiple channels, especially in the travel and hospitality industry. This is where an omnichannel strategy, which integrates all of your online channels, comes into play. By tracing and understanding the customer journey and customer behavior across all touchpoints, travel and hospitality companies can […]
Why Bloomreach Is Best in Class Among TrustRadius Reviewers
At Bloomreach, we pride ourselves on delivering an unmatched Commerce Experience Cloud that drives ecommerce personalization and success, and our users often see immediate value when turning to our solutions. That excellent user experience is why Bloomreach — and in particular, our customer data platform (CDP) and marketing automation solutions — won the 2023 Best […]
Notino Expands Its Omnichannel Strategy With Bloomreach Engagement
Founded in 2004, Notino is the largest beauty-specialist online retailer in Europe. The company aims to make high-quality beauty products accessible to everyone with an online store that operates in 27 countries and offers 100,000 unique products from 2,500 global and smaller local brands. Notino also has a growing network of brick-and-mortar stores, which can […]
What Marketers Need To Know About iOS 17, LTP, and Privacy Trends
iOS 17 is now in beta, and the new privacy updates in Apple’s operating system have caused quite a stir in the digital marketing world. Bloomreach conducted the following research on iOS 17 to better understand the implications this update will have on marketers. In this blog, we’ll cover the technical details of our findings, […]
Why the Best Customer Data Platforms Are Failing Marketers
In today’s digital-first world, a customer data platform (CDP) is essential to the success of your ecommerce business. A customer data platform is database software that creates persistent, unified records of all of your customers, their attributes, and their data. The best customer data platforms will easily integrate with your existing data and allow for […]
Woolworths’ MILKRUN Powered by Metro Uses Bloomreach To Ensure Fast Grocery Delivery
Woolworths Supermarkets is an Australian chain of supermarkets and grocery stores owned by Woolworths Group. Founded in 1924, Woolworths is Australia’s biggest supermarket chain and the overall largest retailer in Australia. The company is driving forward the future of grocery shopping with its app MILKRUN Powered by Metro. With this app dedicated to grocery delivery, […]