How To Implement a Complete Mobile Strategy With Bloomreach Engagement
In e-commerce, you can’t afford to neglect mobile users. That’s because as of 2023, 79% of smartphone users have made a purchase with their mobile devices. If you’re not providing a seamless and personalized mobile shopping experience, you’re going to lose out on revenue and potentially hurt your brand in the long run. Fortunately, with […]
How Sazka Uses Bloomreach To Deliver Successful Omnichannel Campaigns
Industry: Gaming Sazka is the largest lottery and gaming company in the Czech Republic, with a strong digital presence and millions of active customers. The company offers a range of gaming experiences, including lotteries, sports betting, and instant games — both online and through a robust mobile app. Sazka is focused on delivering seamless, engaging, […]
Using Personalization To Create More Impactful Customer Experiences in Travel and Hospitality
People are traveling again, which is good news for those in the travel and hospitality industries, but it’s also clear that what these brands need to do to get customers in the door has changed in recent years. Today, you need to come up with creative and personalized ways to attract new customers and build […]
Integrated Marketing Campaign Guide: How To Plan a Campaign
We all have our favorite hangouts. The dog-friendly cafe down the street. The bookstore that smells like freshly printed paperbacks. The park with the picturesque fountain and comfortable benches. Your customers have their favorite hangouts too, but not all of them can be found on a map. Whether they’re browsing Reddit, staying on top of […]
Customer Loyalty Programs: 6 Types and 9 Program Examples
Your ideal customer is a hopeless romantic. Right now, your audience is actively searching for a brand to fall head over heels for. They want to commit — 72% of global consumers are loyal to at least one brand, and nearly 60% of Americans say that once they’re loyal to a brand, they’re loyal for […]
5 Best Examples of Omnichannel Marketing
While it’s clear that an omnichannel commerce strategy is important for driving ecommerce success, it’s not always easy to know how to get started, especially when it comes to omnichannel marketing. After all, there are so many marketing channels to account for — email, website, mobile app, SMS, social media, and more — that it […]