How Reengagement Campaigns Boost Revenue

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Introduction Reengagement marketing campaigns are an effective strategy for brands looking to reconnect with inactive subscribers or customers. These campaigns typically involve sending a reengagement email or series of emails aimed at enticing these individuals to reengage with the brand. Reengagement campaigns can be especially valuable for businesses that rely on repeat purchases or ongoing […]

How Digital Transformation is Improving Customer Experience

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Guest post from Scott Miraglia, CEO of Elevation Marketing Research from IDC shows that two-thirds of CEOs from Global 2,000 companies are planning on moving away from traditional strategies to modern digital ones by the end of 2019. Their reason? To improve the customer experience. In fact, more than a third of organizations have already started integrating and executing […]