Winning in a Cookieless World

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When Firefox and Safari shut down the support of third-party cookies and third-party tracking (to enhance the protection of internet users), they caught the attention of ecommerce companies around the world.  Google’s “scheduled death” of third-party cookies and third-party tracking also poses existential challenges for browser-based digital advertising and the prediction of consumer demand patterns. […]

Visual Comfort & Co. Reaches the Next Level With Bloomreach

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Industry: Home Goods Visual Comfort is a leading home décor and lighting retailer serving three distinct customer segments across online and physical stores. The company has built a reputation for quality products while managing complex customer journeys for retail consumers, trade professionals, and wholesale buyers.

Loopia Group Boosts Workflow Efficiency by 50% With Bloomreach

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Industry: Telecommunications Loopia Group is a leading provider of web hosting and domain registration services, empowering businesses and individuals to establish and grow their online presence. Known for user-friendly solutions, they are a trusted partner for digital success.

How Allwyn Uses Bloomreach To Deliver Successful Omnichannel Campaigns

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Industry: Gaming Allwyn is the largest lottery and gaming company in the Czech Republic, with a strong digital presence and millions of active customers. The company offers a range of gaming experiences, including lotteries, sports betting, and instant games — both online and through a robust mobile app. Allwyn is focused on delivering seamless, engaging, […]

Customer Data Collection and The 4 D’s of Personalization

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Not even the most successful digital commerce companies are immune to the oncoming paradigm shift from the comfort of ongoing acquisition to a customer loyalty focus. Ecommerce personalization at scale is the only answer, where practicing the four D’s: customer data collection, decision-making, designing engagements, and the delivery of experiences distinguish the leaders from the […]