9 Steps to Transform the Customer Experience in Telco and Financial Services

Research shows that, for many people, purchases are often habitual; the brands they choose are narrowed to a small selection of the total market, based on semi-conscious factors like familiarity. Moments of change present a great opportunity for marketers to interrupt these habitual cycles, as they create periods of reflection and force shifts in consumer behaviour. […]

Bloomreach Summer of 2021 in Review

The second quarter of 2021 was a busy one for Bloomreach. Having walked out of the first months of 2021 with additional investment and the acquisition of Exponea in January, the company was laser-focused on bringing together both companies and building the world’s best commerce experience platform. Before we jump into all the great features […]

The Spring of 2021 in Review

The first few months of 2021 mark an exciting new chapter in Bloomreach’s journey to becoming the global leader in digital commerce experiences.  After witnessing the astonishing growth of eCommerce and digital marketing over the past year – and helping many of our customers adapt to the realities of 2020 – we announced an investment […]

Social Media “Influencers” Can Improve Your Personalized Communication

This year, influencer marketing is a must-have. Whether you are doing it or not, you should know that you already have all the data needed to propel your conversion rate. All it takes is to look closely at your incoming traffic from social media – and unlock the potential of those who influence and those […]

What Happens When There is a Security Breach or Incident?

Author’s note: You’ve done all of your research, spent hours going through different options, seen an amazing demo, and are finally ready to purchase your customer data platform. But one last step looms…final approval. Make sure that you are armed with information you need to prove that your CDP is safe and secure. This is the […]

Unlock the Future of B2C Marketing with a Customer Data Platform

Leaders in digital commerce contend with a growing array of challenges as digital technologies raise the competitive bar. Yet with the advancement of the customer data platform  (CDP), AI-powered predictive analytics are more accessible, more applicable, and more powerful than ever before, providing the next advantageous step towards unlocking unprecedented growth.  This article offers the latest […]