The Practical Application of Marketing Psychology in Ecommerce
Good marketing is often about using skills associated with the right side of the brain: storytelling, imagination, intuition, etc. But great marketing includes the other hemisphere as well. We’re talking science, of course. A closer look at human behavior and why it is we do the things we do reveals a number of concepts that can be […]
3 CDP Personalization Tactics to Fuel Your Marketing
One of the best things about a customer data platform (CDP) is that it opens up a world of ecommerce personalization possibilities for marketers. Using a CDP to segment customers according to their behavior and subsequently deliver a personalized, omnichannel experience is key to success in digital commerce. In today’s digital-first world, personalization is paramount. […]
How BrewDog Increased Revenue +13.8% Using Personalized Email Campaigns
The process for many companies focused on email marketing these days is simple: clicks lead to conversions and conversions lead to revenue. But getting more clicks, conversions, and earning more revenue isn’t as easy as it can seem. There’s no magic wand to wave to make customers click on an email or make a purchase. […]
What Is an ESP?
It’s a typical weekday and your inbox is buzzing with activity — but in a sea of notifications, a certain email stands out. It beckons you with an enticing subject line, offering a special deal on that coat you eyed just yesterday, making you feel understood in a way that other emails don’t. If you’ve […]
Bloomreach Announces $150m Investment and the Acquisition of Leading CDP and Marketing Automation Provider Exponea
Bloomreach announces an investment of $ 150 million (USD) by Sixth Street Growth and signs a definitive agreement to acquire best-in-class CDP and marketing automation provider Exponea in a move that will transform the commerce landscape. CEO and Co-Founder Raj De Datta shares his vision for the company and why he’s excited about the future. […]
Best Practices for Reducing Your E‑Commerce Return Rate in 2021
Product returns are a major expense for online fashion retailers. These costs are not only made up of the shipping costs but also the restocking of the returned product and the gradual loss of value of the product over time. After all, a product returned is a product not sold and this must be managed effectively. […]