5 Ways To Improve Your Email Marketing Strategy

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The first email may have been sent in 1971, but email marketing is still fresh in 2023, and there’s never been a better time to invest in it. Email marketing is a powerful tool for businesses to reach audiences and drive conversions. 49% percent of shoppers enjoy receiving promotional emails from their favorite brands on […]

Customer Engagement Strategies: 5 Proven Ways to Boost Loyalty in 2025

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In today’s ever-competitive market, businesses are continuously striving to engage customers in meaningful ways. It’s not enough to simply set up a business and wait for customers to come to you. Fostering valuable and persistent customer engagement is a challenge that every brand needs to focus on and keep in the foreground of their business […]

Winning in a Cookieless World

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When Firefox and Safari shut down the support of third-party cookies and third-party tracking (to enhance the protection of internet users), they caught the attention of ecommerce companies around the world.  Google’s “scheduled death” of third-party cookies and third-party tracking also poses existential challenges for browser-based digital advertising and the prediction of consumer demand patterns. […]

Visual Comfort & Co. Reaches the Next Level With Bloomreach

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Industry: Home Goods Visual Comfort is a leading home décor and lighting retailer serving three distinct customer segments across online and physical stores. The company has built a reputation for quality products while managing complex customer journeys for retail consumers, trade professionals, and wholesale buyers.