Ecommerce Marketing Automation and Its Benefits

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Thinking about investing in marketing automation for your ecommerce business? If so, you’re not just thinking ahead for the future of your brand — you’re making the right move for the here and now. The fact is, every modern business should be harnessing the efficient, lucrative toolset that ecommerce marketing automation offers. And when you […]

How To Lessen the Impact of Ecommerce Returns

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As the popularity of online shopping grows, so too does the frequency with which online shoppers are returning the products they’ve purchased online.  This has led to an ecommerce returns issue that’s leaving companies of all sizes and verticals trying to stop the bleeding on their bottom line.  Why Do Ecommerce Returns Happen? Ecommerce returns refer to the […]

Welcome Email Series: A 7-Step Guide to Boost Conversions

How to deliver effective welcome email series that convert

The common advice on welcome email series focuses almost entirely on timing: send within an hour, space emails three days apart, don’t overwhelm the subscriber. Timing matters, but it’s rarely what separates high-performing sequences from forgettable ones. What actually drives revenue from a welcome series is structure: knowing which types of emails to send, in […]

How Alshaya Saves Time and Generates Revenue With its Customer Reactivation Program

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Alshaya Group is a dynamic family-owned enterprise first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world’s leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers.  Alshaya Group’s portfolio extends across MENA, Turkey, and Europe with thousands of stores, […]