What is Zero-Party Data and Why is it Important?
It is one of the hottest buzzwords in marketing right now. Zero-party data. And it’s all about asking instead of inferring. Why should you care? Customers are becoming increasingly wary of how their data is being collected and used. And legislation like the General Data Protection Regulation (GDPR) are starting to be more strictly enforced. […]
From Bronto End of Life to a Fast Future with Bloomreach
This article was written in partnership with Ansira , an independent, global marketing technology and services firm that designs relevant, persuasive experiences for all the right moments We all had hopes that 2021 was going to be the year of ‘back to normal’. As a Bronto customer, those hopes were dashed when you received the […]
The Power of Omnichannel Personalization in Marketing
Is an omnichannel personalization platform penciled into your priority list this year? It certainly deserves a spot. Personalization accelerates ecommerce business growth. According to McKinsey & Company, companies that grow quickly earn 40% more of their revenue from personalized marketing than peer brands that grow more slowly. By leveraging insights from customer behavior, omnichannel personalization […]
The Impact of Gmail’s One-Click Unsubscribe Button and 5 Ways To Keep Your Unsubscribe Rates Down
This is a guest post written by Bloomreach Ambassador Petr Václavek, Head of Customer Engagement at Colours of Data, a data analytics consultancy boutique combining business insight with big-data experience. Google’s recent announcement regarding email deliverability — particularly the requirement of one-click unsubscribe buttons — has sent ripples through the email marketing landscape. This feature […]
7 Ecommerce Case Studies To Inspire You
In the highly competitive world of digital commerce, relevancy needs to be a top priority. If you’re not consistently meeting consumer expectations, they won’t hesitate to move on to a competitor. Online businesses must constantly be aware of ways to keep customers engaged and coming back. That’s why we’ve pulled together the following seven real-world ecommerce […]
Gmail and Yahoo’s New Email Sender Requirements: How Bloomreach Customers Can Stay Prepared
As you might’ve heard, Gmail and Yahoo are making some significant changes to their email sender requirements in February 2024. Change can be scary, especially for businesses that rely on a marketing channel as important as email. But if you’re a Bloomreach customer, you have nothing to worry about. Most of the requirements laid out […]