Navigating Gmail and Yahoo’s Deliverability Changes: What You Need To Know
In a surprising move, Gmail and Yahoo recently announced they will increase the requirements for bulk email senders to deliver to their inboxes. These changes will come into play on February 1st, 2024 for both Gmail and Yahoo, and for businesses that send over 5,000 messages daily to email accounts from these providers, it’s important […]
The Value of Personalized Product Recommendations in Ecommerce
Matching the right customers with the perfect products is an essential task for any ecommerce business, which is why product recommendations are so important for success. But recommending items online isn’t a simple job. While customers can get tailored recommendations from a sales rep in brick-and-mortar stores, ecommerce brands need to build recommendation systems that […]
Ecommerce Personalization in Action: Five Ways That Businesses Have Leveraged AI and Personalization
The increased accessibility to artificial intelligence (AI) and machine learning has generated incredible advancements with ecommerce personalization efforts in digital commerce. The sheer speed at which the machines ingest commerce data and make it usable for companies in creating a customer-centric experience is staggering. And it’s only going to keep improving as companies desire to […]
The Ultimate Guide to Mastering Email Deliverability
Marketers love email. Regardless of all of the advances in technology or what new app is trending, email is still one of the most important channels in a marketer’s arsenal. That’s why email deliverability is so important. Like any method of communication, there are rules and best practices you need to follow to make sure […]
5 Ways To Improve Your Email Marketing Strategy
The first email may have been sent in 1971, but email marketing is still fresh in 2023, and there’s never been a better time to invest in it. Email marketing is a powerful tool for businesses to reach audiences and drive conversions. 49% percent of shoppers enjoy receiving promotional emails from their favorite brands on […]
Customer Engagement Explained: Definition, Benefits, and Strategies for Modern Businesses
At an elementary level, business success is all about connecting with your customers. But achieving this is easier said than done — that’s why companies need a customer engagement strategy in place to optimize all the ways that their customers interact with their brand. But what exactly is customer engagement? Why is it important, and […]