Weird Fish Increases Revenue with Facebook Conversions API and Bloomreach Engagement
In just over two years of using Bloomreach Engagement, our Customer Data and Experience Platform, Weird Fish, a fashion retailer based in the United Kingdom, has achieved multiple revenue-increasing wins with the product. Founded in 1993, Weird Fish holds a simple mission: producing well-priced, well-made, and distinctive clothes that become instant feel-good favorites. Weird Fish […]
Why Bloomreach Is the Best Experience Platform for Composable Commerce
The market is buzzing with the concept of ‘Composable Commerce’. Organizations are disassembling old monoliths and replacing them with ‘Packaged Business Capabilities’, which provide units of functionality that can be easily integrated into a wider stack. In the past, this has been referred to as “microservices”, but the change here is the word ‘composable’. While […]
Fuel Greater Customer Lifetime Value in Travel Marketing
The importance of customer lifetime value (CLV or CLTV) cannot be overstated in today’s extremely competitive travel marketing and tourism marketing landscapes. Customer lifetime value is a customer’s value to a company over a specific period of time. It is essentially a measure of the relationship your customer has with your brand while taking into […]
Notino Expands Its Omnichannel Strategy With Bloomreach Engagement
Founded in 2004, Notino is the largest beauty-specialist online retailer in Europe. The company aims to make high-quality beauty products accessible to everyone with an online store that operates in 27 countries and offers 100,000 unique products from 2,500 global and smaller local brands. Notino also has a growing network of brick-and-mortar stores, which can […]
Wojas Mitigates Ad Blocking and Personalizes Campaigns With Bloomreach Engagement and Vecton
Wojas is one of the largest and most loved Polish footwear manufacturers by its customers. It has a network of over 150 company stores in Poland, Slovakia, and the Czech Republic. The company produces several hundred thousand pairs of shoes every year and uses Bloomreach Engagement to offer its customers the best possible shopping experience […]
What Marketers Need To Know About iOS 17, LTP, and Privacy Trends
iOS 17 is now in beta, and the new privacy updates in Apple’s operating system have caused quite a stir in the digital marketing world. Bloomreach conducted the following research on iOS 17 to better understand the implications this update will have on marketers. In this blog, we’ll cover the technical details of our findings, […]