Why Siloed Email and SMS Marketing Platforms Fall Short Where All-in-One Solutions Succeed

If you’re a marketer building out your martech stack in 2025, you’re likely overwhelmed with the sheer amount of specialized solutions available. From email marketing providers to SMS marketing platforms, there are countless tools for you to choose from. With such a broad range of software out there, marketers face a critical choice when considering […]

7 Proven Ways To Improve Your Click-Through Rate (CTR) in 2025

ROI, PPC, CPL, the world of marketing measurement is no stranger to an abundance of acronyms. However, one metric you definitely don’t want to miss is click-through rate (CTR). It’s the number of clicks received per number of impressions. Simply put, it tells us the number of people that clicked on an ad relative to […]

How Crafter’s Companion Streamlined Email Marketing With Bloomreach in Under 4 Weeks

Shopify brand Crafter’s Companion is home to all things papercraft, art, coloring, sewing, needlecraft, and more. Founded over 16 years ago, Crafter’s Companion has expanded from offering a single innovative papercraft tool to providing a diverse range of thousands of crafting essentials. 

Email Bounce Handling for Gmail & Yahoo: Adapting to Storage Changes and Full Inbox Bounces

Note: Gmail and Yahoo have introduced stricter requirements for bulk email senders to protect users from spam and abuse. Starting November 2025, Gmail is ramping up enforcement of these rules: messages that don’t meet the sender requirements may be temporarily rate-limited or permanently rejected, rather than simply routed to spam. Our official recommendation is to […]

11teamsports Drives 35% Higher AOV Through Loomi AI-Powered Loyalty Program

Industry: Retail 11teamsports is Europe’s largest football online retail shop, serving over 10,000 amateur and professional clubs with specialized equipment and expertise. Operating in 23 European markets, the 11teamsports Group brings together Top4Running, Kickz, WePlay, and other sports retail brands.

Bluebell Group Delivers Next-Level Personalization With Bloomreach + Shopify

Bluebell Group is Asia’s leading distributor, curator, and operator for a wide range of brands, including L’Atelier des Parfums Japan, Sabon, Venchi, and LeSportsac. Founded in 1954, the company is known as “the brand behind the brands,” and now boasts over 160 brand partners across over 10 markets in Asia.