Use Geo-Based Targeting To Curate Promotions to Specific Audiences

Bloomreach showing how their product can use geo-based targeting to curate promotions to specific audiences

Opportunity Target specific audiences with promotions on your search and category pages, and show different product orderings based on user locale. Example Boost modern sofas for LA, and boost traditional sofas for Boston. Boost thinner jackets for Florida, and boost parkas for Wisconsin. Boost products that fit geographic regulations (e.g., water conservation) on your faucet […]

12 Hottest AI Campaigns for 2024

Featured image for the hottest ai marketing campaigns in 2024

AI-powered campaigns have the potential to transform businesses like yours, granting a deeper understanding of your customers, enabling the delivery of highly personalized experiences, and ultimately, boosting your revenue. What’s in it? To help you stay at the forefront of your industry, we’ve curated a collection of the 12 hottest AI campaigns for 2024. These […]

How to Maximize Your Merchandising Potential With AI

Maximizing Your Merchandising Potential With AI - Bloomreach Merchandiser Meetup

Key Takeaways From The Merchandising Meet-up: Evolution of the Merchandising Role: The role of merchandisers has evolved significantly over the years. In the past, they had full control over the entire site experience, manually ordering products and curating recommendations, but this wasn’t scalable. AI’s Role in Efficiency: AI has become essential for modern merchandisers because […]