Marketing on Roblox: The Next Big Thing or Just Hype?

Virtual concerts on Roblox gained massive popularity during the pandemic, but did you know brands are now using the game to leverage immersive marketing tactics to connect with Gen Z and Gen Alpha? In this episode, Roxy and Elena explore the growing appeal of Roblox as a marketing channel, where major brands like Nike, Hilton, […]

HMV Uses Autosegments to Discover Valuable New Google Ads Segment

HMV is a British music and entertainment retailer founded in 1921. It is known for its extensive range of products, including music, DVDs, Blu-rays, video games, and other entertainment items. As a legacy brand that’s seen multiple phases of fandom and music consumption, HMV continues to thrive because of its engaging, omnichannel customer experience and […]

How Smaller Teams Can Do More With Less Using Bloomreach Engagement

This is a guest post written by Bloomreach Ambassador Simon Löfgren, Marketing Automation Manager at Proffsmagasinet. There’s a common misconception I come across when I talk to my colleagues in other marketing teams: a bigger, bolder marketing strategy requires more people to make it happen. But this isn’t always the case.  With the right tools, […]

3 Use Cases To Supercharge Growth of Your Travel Business With Bloomreach

Today’s travelers are no longer just looking for a place to stay — they’re seeking an escapade that feels uniquely theirs. However, with this renewed enthusiasm comes a more discerning eye, with travelers being more careful about where to spend their time and hard-earned money.  And, as you may have noticed, the old ways of […]

Third-Party Cookies Aren’t Going Anywhere…But Should You Care?

After a years-long “will they or won’t they” dance, Google has finally decided to walk back its plan to depreciate third-party cookies. So…is this good news for advertisers and marketers? For some, it’ll probably be a relief not to have to change tactics, but this may lead to bigger problems eventually.  Technology has advanced to […]

Adlibris Orchestrates Personalized Omnichannel Campaigns With Bloomreach

Adlibris is the largest online book retailer in the Nordics. Founded in 1997, the company is a pioneer in ecommerce, delivering on its mission to create a modern bookstore for all book lovers with more than 13 million titles offered, 2 brick-and-mortar stores, and millions web visits a year.