Is AI Usurping Your Brand?
New Bloomreach research — conducted with 4,000+ consumers — shows AI is already shaping how people shop. See what the data means for your brand, and what to do about it.
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From Curiosity to Habit
Shoppers
Don’t Want AI — They Need It
43.4%
feel more loyal to the AI that found their product than the brand that made it
75.4%
have already used ChatGPT, Claude, or Gemini to help them shop
41%
would rather shop through AI than a brand’s own site if forced to choose
Your customers aren't disloyal. They're just choosing whoever shows up first.
Shift in shopper expectations
AI Isn't Waiting at the Edge of the Journey. It's Already Inside It.
Shoppers used to discover a product on your site, in your email, or through your ad. Now, a growing share of that discovery happens inside a chat window you don’t control — and 43.4% of consumers say they feel more loyal to that AI than to the brand it just recommended.
The Loyalty Shift
What You'll Take Back to Your Team
01
Show up accurately inside the AI tools your customers already use
02
Personalize off real behavior, not guesswork
48.8% of shoppers expect messaging to reflect their purchase history at minimum; 30.6% expect it to go further. See what it takes to close that gap across email, SMS, and your site.
03
Make real-time behavior the backbone of merchandising
33.6% of consumers say AI is already shaping their impulse purchases. Learn how leading ecommerce teams are using real-time shopper behavior to drive search, recommendations, and conversion — not static rules updated once a quarter.
Stop Getting Recommended Around. Start Getting Chosen.
NEXT STEPS
Connect With Marketing Leaders To Navigate What’s Next
AI is rapidly becoming a crucial aspect of the shopping journey, whether through AI-powered recommendations or AI shopping assistants. As consumers rely more on these solutions, brands face a new challenge: keeping customers loyal to their brand and not the AI.