Marketing Automation Workflows: A Practical Guide With Examples

Marketing automation workflows are the engine behind every effective campaign. They turn manual, repetitive tasks into coordinated sequences that respond to customer behavior in real time, delivering relevant messages on each customer’s preferred channel and at the time they’re most likely to engage. This guide breaks down what marketing automation workflows are, walks through 10 […]

AI-Powered Chatbots: The Benefits and Essential Features

Artificial intelligence (AI) is growing at a rapid pace, becoming more accessible to businesses of all sizes and budgets. And with this widespread availability, AI-powered services like chatbots are quickly becoming an expected part of the customer experience. Today’s shoppers know that large language models and deep-learning algorithms can be harnessed by ecommerce companies to […]

How AI Is Transforming Marketing Workflows

Marketing automation workflows have been the backbone of campaign execution for over a decade. From planning campaigns to segmenting audiences, workflows provided the framework for turning ideas into action. That framework is evolving. AI marketing workflows are replacing rigid, rules-based processes with intelligent systems that learn from customer behavior, adapt in real time, and optimize […]

What Is a Personalization Engine? The Complete Guide to AI-Powered Personalization

The expectations of modern consumers have fundamentally shifted.  According to McKinsey research, 71% of consumers expect companies to deliver personalized interactions, and 76% get frustrated when this doesn’t happen. Static email campaigns and broad demographic segments no longer suffice in an environment where brands like Netflix and Spotify have trained users to expect algorithmic intelligence […]

Enterprise Email Marketing: 4 Capabilities That Drive Success at Scale

If email isn’t your top-performing marketing channel, it’s probably your most underutilized one. Email consistently delivers the highest ROI and engagement benchmarks across every industry. According to Litmus, brands in the US see an average return of $36 for every $1 spent on email marketing, making it one of the most effective growth channels available. […]

8 Salesforce Marketing Cloud Competitors & Alternatives for 2026

Legacy platforms helped usher in digital marketing at scale, but their complexity and rule-based architecture now clash with what modern marketers need: intelligent orchestration, fast deployment, and autonomous personalization. As AI disrupts marketing workflows in 2026, agentic platforms — AI-native tools that learn, adapt, and act across unified journeys — are becoming essential. This article […]