Choosing Between a Martech Platform and Agentic AI? Modern Marketing Demands Both
Agentic AI is transforming martech, and as retailers try to understand the evolution taking place, a troubling pattern has emerged: many brands are choosing to do nothing about it. This choice comes from caution rather than indifference. Retailers recognize how quickly the rules of martech are changing. So, they explore their options — they do […]
2026 Gartner® Magic Quadrant™ for Search and Product Discovery
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Your Traffic Just Got a Lot More Complicated. Is Your Search Stack Ready?
Not long ago, “web traffic” meant people — shoppers browsing your site, clicking through categories, and typing queries into a search bar. You could build an analytics dashboard, study conversion funnels, and optimize your experience for the humans moving through it. But now, the traffic hitting your commerce site is a mix of three fundamentally […]
How Loomi Marketing Agent Turns One Request Into a Multi-Channel Campaign
Marketing teams know what they want to say, but the bottleneck is often in building it. You have the campaign idea, the audience, and the offer — but wiring up the consent logic, the channel routing, the voucher assignment, and the send timing? That takes hours of manual setup. And by the time the campaign […]
Best Customer Engagement Platforms for 2026
Most marketing teams didn’t set out to build a complicated stack — it happened one tool at a time. An email service provider here, a push notification tool there, a separate platform for SMS, a customer data platform to tie it together, and an analytics layer on top of it all. Each tool solved a […]
The Data Blind Spots Costing Shopify Brands Revenue (And Why AI Alone Won’t Fix Them)
Almost every Shopify brand we work with right now has AI tools running. Almost none of them have true AI personalisation. That distinction sounds subtle. It isn’t. I’ve sat across from enough ecommerce teams to recognise the moment. Teams walk us through their stack — ecommerce flows, Shopify’s native recommendations, a loyalty app, maybe a […]