How AI Improves Search by Understanding Customer Intent
Worried about choosing the right keywords? You’re not alone. For years, ecommerce search has been all about finding the perfect keywords, the idea being that only the right search terms would connect your target audience with the right products. Many companies still rely on this keyword-first approach, despite its many limitations. A typo or unconventional […]
Balancing Search Tradition and Transformation With Bloomreach Clarity
It’s clear that people want conversational experiences when shopping — after all, we’ve already been seeing some incredible results with Bloomreach Clarity, our conversational AI shopping agent. But the path to Clarity wasn’t always a straightforward one. When dealing with transformative technology, there’s always a fine balance to handle the evolution of user behaviors from […]
Reducing Cart Abandonment with Smart AI Interventions
Opportunity Cart abandonment often happens due to unanswered questions, pricing concerns, or logistical doubts. Example Clarity connects with shoppers at risk of leaving their cart and proactively addresses concerns in-session—whether it’s providing product details, delivery timelines, or offering reassurance via social proof. Personalized messaging helps overcome last-minute objections, driving checkout completions. Value Clarity recovers abandoned […]
How To Use Machine Learning To Retain More Ecommerce Customers
Customer retention is the driving force of sustained success in ecommerce. It’s generally much easier and cheaper to retain an existing customer than to acquire a new one. Beyond cost efficiency, returning customers tend to spend more, convert faster, and serve as brand advocates. However, many ecommerce businesses struggle to maintain customer loyalty in a […]
How Does AI Improve Personalized Search Results for Ecommerce?
Think about the last time you searched for a product online. Did you instantly find exactly what you were looking for? If so, that wasn’t luck, it was AI-powered search in action. For ecommerce businesses, personalized search isn’t just a convenience — it’s a competitive advantage. Today’s shoppers expect search engines that don’t just match […]
How We Build Customer Loyalty and Engagement With AI
We have heard from many of our clients that customer loyalty is paramount, especially in today’s marketplace where customers are quick to explore alternative options if their expectations are not met. This is why Bloomreach Engagement is engineered to bolster customer loyalty by delivering truly personalized experiences at every touchpoint. To achieve this level of […]
