Google’s Efforts to Democratize Online Shopping is Great News for Consumers, Brands and Retailers
Following its recent announcement that product results on the Google Shopping tab in the U.S. will consist primarily of free listings, Google announced today that it plans to make “free” Google shopping results present in its mainline search results. These efforts to democratize shopping on Google is great news for consumers, brands and retailers worldwide. […]
Introducing Experience-Driven Recommendations
For a long time, eCommerce has been on the hunt for the holy grail of personalization – a consistent, cross-channel experience that adapts to customer needs and goals in real-time. In today’s personalization industry, everyone collects source data (where you came from – e.g. referral source: campaign, email), journey data and preferences (e.g. browse behavior) […]
Digital Can Be The Great Equalizer
In this month of unprecedented protests following the murder of George Floyd, we are all channeling anger into introspection. Lets start here – we at Bloomreach stand with the protesters fighting for racial equity. For me, the murder of George Floyd betrays the ideals of the America I immigrated to and love. This is the place where hard […]
Brace Yourself For The Happiness Boom
This article first appeared on Forbes.com. Hang on, humanity. When this crisis has passed (and it will pass), we will be set up for two terrific booms: one in our economy and the other in our happiness. As a serial entrepreneur in Silicon Valley, I’ve seen firsthand — and more than once — how businesses […]
Before You Lose Your Head, Get Yourself a Pair of New Sunglasses
Re-platforming an established eCommerce site is an expensive and risky proposition. If you’ve been doing business online for the last 20 years, or if you have a complex IT infrastructure supporting a sophisticated operational model, you may have tens or even hundreds of millions of dollars worth of capabilities you’ve invested in to meet your […]
2020 Year in Review: Leading Digital Thinking at brConnect
They came. They saw. They met virtually at brConnect. We may not have been able to meet in person this year but our annual digital experience summit was as inspiring and compelling as ever. Given the huge upheavals of 2020, it has perhaps never been more relevant. If you missed this epic virtual summit, here’s […]