Google’s Privacy Sandbox Punt Shouldn’t Slow Your Cookieless Preparations
Earlier this summer, Google sent shockwaves through the digital marketing world by announcing that it would not phase out third-party cookies beginning in 2022 as it previously planned to. Safari’s Intelligent Tracking Prevention (ITP) and Firefox’s Enhanced Tracking Protection (ETP) have already stopped supporting third-party tracking and third-party cookies. Google’s Privacy Sandbox was initially scheduled […]
Going Beyond a Customer Data Platform (CDP)
When customer data platforms (CDPs) first hit the market in 2010, they were built to collect, compile, and store customer data in a manner that would be particularly useful for companies with an online presence. Spawned from its distant cousins, the customer relationship management (CRM) software and data management platform (DMP), the hope was that […]
From The Eyes of Our Customers: Jyllands-Posten
Note: The “From The Eyes of Our Customers” series gives a unique perspective on the experience with Bloomreach from the customer vantage point. Jyllands-Posten is one of Denmark’s largest newspapers and media houses and uses Bloomreach Engagement to deliver relevant content-driven experiences to subscribers and anonymous readers. At Jyllands-Posten, our digital marketing transformation is happening right […]
Bloomreach Ranked as a Strong Performer in The Forrester Wave™: Digital Experience Platforms (DXPs)
At Bloomreach, our goal is to help people and businesses deliver magical digital commerce experiences that convert on any channel and every journey. In the past year, we have achieved enormous success, building off the back of our $150M investment by Sixth Street Growth and acquisition of market-leading CDP and marketing automation provider Exponea in […]
Don’t Personalize Your B2B Ecommerce Site — Contextualize It
Personalization is table stakes for any successful ecommerce website that offers more than a handful of products. As the diversity of products grow and each item becomes more targeted in use, it’s not practical to present one’s full selection to all customers (i.e. “Results 1-25 of 151,432 products”). It falls to site merchandisers to refine […]
The Search for a Truly Connected Consumer Experience Begins with Search
Raj de Datta, Bloomreach’s CEO shares how ‘headless architectures’ are helping brands and merchandisers successfully get – and stay – in their customers’ heads. When we started Bloomreach 10 years ago, we wanted to stand eCommerce on its head. Instead, we cut its head off. We weren’t the first to introduce the term “headless architecture” […]