6 Use Cases To Maximize Your Ecommerce Profitability
The era of growth at any cost is over. With TikTok ad costs ranging from $6-$8 CPM, Meta averaging $6.59 CPM, and Snapchat hitting highs of $12.84 CPM, combined with Apple’s privacy policies limiting data collection, customer acquisition costs (CAC) continue their relentless climb in an increasingly competitive market. But here’s the thing: ecommerce profitability […]
Gmail and Yahoo’s Email Sender Requirements: How Bloomreach Customers Can Stay Prepared
Gmail and Yahoo made significant changes to their email sender requirements in February 2024 — and as of November 2025, enforcement is now in full effect. Change can be scary, especially for businesses that rely on a marketing channel as important as email. But if you’re a Bloomreach customer, you have nothing to worry about. […]
Reimagining Retail CRM: How To Greater Drive Engagement, Revenue, and Lifetime Value
The retail landscape has transformed dramatically over the past decade. The rise of online shopping, accelerated by the pandemic’s impact on traditional retail, has completely rewritten the rules of customer engagement. Today’s consumers expect personalized experiences that are timely and seamless across every channel. While retailers recognize this shift, many still operate with outdated CRM […]
How Bloomreach’s AutoSegments Drives Revenue and Efficiency
Marketing teams are drowning in data but starving for insights. You’ve got millions of customer interactions flowing through your systems, but finding the valuable segments buried in that data? That takes weeks of manual analysis — and by the time you’re done, oftentimes the opportunity has already passed. There’s a better way. The Problem: Valuable […]
7 Ways AI in Ecommerce Is Revolutionizing Shopping in 2025
Ecommerce is one of the leading adopters of artificial intelligence (AI), with use cases from personalized product recommendations and enhanced customer service to streamlined workflows, smart logistics, and sales/demand forecasting. Organizations that adopt AI business strategies generate an average of 10-12% extra revenue. With more and more consumers gravitating toward online shopping (21% of retail […]
How To Increase Ecommerce Conversion Rates With AI-Powered Personalization
Ecommerce conversion rates have hit a wall. Despite massive investments in conversion rate optimization tools, most brands still struggle to break past 2-3% conversion rates. The problem? Traditional conversion rate optimization (CRO) treats symptoms, not the root cause. Customers want highly personalized, authentic experiences with brands — if you’re only providing surface-level personalization, you’re going […]