What is Generative AI? A Complete Guide for Ecommerce
The recent advancements in generative artificial intelligence (AI) are presenting exciting opportunities to ecommerce businesses looking to streamline operations, improve personalization, and create engaging content for their customers. Generative AI involves using machine learning algorithms to create realistic and coherent outputs based on raw data and training data. Generative AI models can include generative adversarial […]
How Much Data Do You Need for Ecommerce AI?
Ecommerce is one of the leading adopters of artificial intelligence (AI). From product discovery to personalization, AI is driving better customer experiences every day. But AI is only as good as the data you provide. No wonder so many ecommerce businesses find themselves asking, “Do we have enough data to really make this work?” You […]
Making the Most of AI in Omnichannel Marketing
ChatGPT has taken the ecommerce marketing world by storm and it’s easy to understand why. Who isn’t in awe of AI that can generate a menu for Thanksgiving dinner or pass a college-level exam? And who doesn’t feel goosebumps when they hear of AI writing lyrics in the style of Nick Cave, much to the […]
Agentic AI Explained: What It Really Is (And Why You Need To Attend Innovation Fest To See It in Action)
The age of agentic AI is here, and it’s set to redefine the way businesses operate in the digital world. After the generative AI boom, we’ve entered an era in commerce and marketing where AI doesn’t just assist humans — it takes autonomous action to optimize experiences at scale. Brands will need access to AI agents […]
What Can You Customize in Ecommerce AI?
AI is exciting for ecommerce brands, but it can feel daunting, too. Trusting something that’s never met your sales team, stepped inside your warehouse, or spoken with a customer can feel like a big leap. It’s natural to worry about losing the human touch that keeps customers coming back. Thankfully, it doesn’t have to be […]
Top 8 Machine Learning Metrics Every Ecommerce Marketer Should Track
From personalized recommendations to predictive analytics, machine learning is reshaping ecommerce and making it possible to engage customers in ways that weren’t possible before. But AI is only as effective as the insights guiding it. Without tracking the right metrics, it’s impossible to know whether your machine learning efforts are boosting revenue, improving customer experiences, […]
