Make Digital Merchandising Easier With a “Good” Product Search Solution
As a creative and energized department, marketing has dozens of activities going on at once to move the needle on its annual targets. Quarterly campaigns, paid ads, speaking and networking engagements, virtual and in-person events, and relevant and engaging content — the list goes on and on. But the ecommerce team within this department needs […]
Stack the Merchandising Odds in Your Favor by Doubling Down on “the 20%”
Knowing where to allocate your marketing spend is a game of chance. You never know which ecommerce initiative will take your business’ pawn across all of the tiles of the game board to victory. But how does one win during peak season in such a competitive environment, especially with a looming recession where consumer sentiment […]
B2B Best Practices Champion Digitization: Our Report With BECK Shows Why
Having spent the better part of the last 10 years evangelizing on the topic of business-to-business (B2B) best practices in ecommerce, I’ve heard all the excuses: “Our products are too technical, complex, and/or customized to sell online.” “Our customers aren’t interested in buying online.” “Ecommerce only works for consumer goods.” In my opinion, B2B should […]
Ecommerce for Distributors Is Easy With the Right Product Discovery Solution
Have you ever visited a website where it was nearly impossible to find what you needed, the search results weren’t relevant, or the product recommendations were way off? While some websites do a great job of meeting customer needs and guiding you through the sales process, others make it difficult to find the right product […]
Get the Fastest ROI of Any Product Search Solution With Bloomreach Discovery
What Google did for content search, Bloomreach has done for product search. Many of us don’t remember — or have a hard time remembering — what life was like before Google search was rolled out in the late 90s. Now, we are so accustomed to the search engine’s ability to organize and index information to […]
Fluff-Free Content That Merchandisers Should Be Demanding to Drive Conversion
Your Customer Doesn’t Care About Who Manages What On Your Site It’s a frequent push-and-pull, or tug of war, in e-Commerce organizations: what content is “fluff” and what content is essential? Often, it depends on who you ask. Someone within Brand or Marketing insists on highlighting the latest activation or collaboration, whereas a merchandiser pleads […]
