Succeed in the Age of AI with a Unified AI Strategy

AI is evolving at a tremendous rate, especially in its applications for ecommerce marketing. Only a few years ago, enhancing personalization with AI was considered cutting-edge. Today, with the rate of innovation we’re now seeing, leveraging AI in ecommerce marketing has become an expectation.  However, while 80% of CMOs are planning to increase their investments […]

Episode 88: The Secrets Behind ILIA Beauty’s 55K-Waitlist Product

Crafting a buzzworthy launch is truly an art form, especially in a crowded market — like beauty — where it can be tough to stand out. Today, we’re joined by Cherene Aubert, VP of Digital & Commerce at ILIA Beauty, who has a proven track record of disrupting industries with her innovative ideas around product […]

The Importance of Zero-Party Data

As the internet becomes more privacy-centric by the day, the role of zero-party data becomes increasingly important. But what exactly is zero-party data, and what role does it play in modern marketing, and helping to predict customer behavior? Keep reading to find out. What Is Zero-Party Data? Zero-party data refers to a customer intentionally and […]

How to Create an Omnichannel Customer Engagement Strategy

It’s no secret that customer engagement is a primary goal for every marketer. It’s the modern metric used to measure success, and to get better engagement, you need to be present in all the right places. Everyone is using multiple devices, apps, and channels to interact with their favorite brands. And if businesses want to […]

What To Know About Using Live Chat for Ecommerce

It happens all the time — you’re ready to check out on an ecommerce site when uncertainty strikes. Perhaps it’s about size, pricing, or just needing more details about the product. And if you can’t find a quick solution, it’s easy to just give up on the purchase. That’s a common frustration a lot of […]

Omnichannel vs. Multichannel: What’s the Difference and How To Choose?

Both omnichannel and multichannel marketing use multiple channels to reach customers. The difference is how those channels work together. Multichannel treats each channel independently, while omnichannel integrates them into a single, connected customer experience. Choosing the wrong approach can mean wasted budget on disconnected campaigns or missed personalization opportunities. This guide breaks down the key […]