Loomi Meets Shopify: Revolutionizing Ecommerce With AI-Driven Personalization
Making sure your ecommerce business stands out in a crowded market requires a particular kind of marketing platform — one that can create personalized customer experiences, scale with your business, and give you the insights and tools to optimize your entire marketing strategy. Bloomreach offers all this and more. And for brands that run on […]
Succeed in the Age of AI with a Unified AI Strategy
AI is evolving at a tremendous rate, especially in its applications for ecommerce marketing. Only a few years ago, enhancing personalization with AI was considered cutting-edge. Today, with the rate of innovation we’re now seeing, leveraging AI in ecommerce marketing has become an expectation. However, while 80% of CMOs are planning to increase their investments […]
Episode 88: The Secrets Behind ILIA Beauty’s 55K-Waitlist Product
Crafting a buzzworthy launch is truly an art form, especially in a crowded market — like beauty — where it can be tough to stand out. Today, we’re joined by Cherene Aubert, VP of Digital & Commerce at ILIA Beauty, who has a proven track record of disrupting industries with her innovative ideas around product […]
The Importance of Zero-Party Data
As the internet becomes more privacy-centric by the day, the role of zero-party data becomes increasingly important. But what exactly is zero-party data, and what role does it play in modern marketing, and helping to predict customer behavior? Keep reading to find out. What Is Zero-Party Data? Zero-party data refers to a customer intentionally and […]
How to Create an Omnichannel Customer Engagement Strategy
It’s no secret that customer engagement is a primary goal for every marketer. It’s the modern metric used to measure success, and to get better engagement, you need to be present in all the right places. Everyone is using multiple devices, apps, and channels to interact with their favorite brands. And if businesses want to […]
What To Know About Using Live Chat for Ecommerce
It happens all the time — you’re ready to check out on an ecommerce site when uncertainty strikes. Perhaps it’s about size, pricing, or just needing more details about the product. And if you can’t find a quick solution, it’s easy to just give up on the purchase. That’s a common frustration a lot of […]