Bloomreach named a Strong Performer in The Forrester Wave™ for Cross-Channel Marketing Hubs 2024!

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How AI Enhances Ecommerce Checkout Conversion Rates

You likely know you can already use AI to write product descriptions and create image and video content at scale. But after reading this blog, you can also add “boost checkout conversions” to the list. Wait, really? It’s easy to assume that once a customer reaches the checkout, it’s entirely up to them whether they […]
Make Ecommerce Personal With Twilio and Bloomreach

Recently, Twilio announced plans to sunset its multichannel marketing tool, Twilio Engage, by the end of 2025. And while this news requires Twilio customers to find a new marketing solution, there’s a future-proof choice available: Bloomreach Engagement. As a premier partner of Twilio, Bloomreach Engagement is a preferred alternative that Twilio recommends to customers needing […]
Bloomreach named a Visionary in the 2024 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs

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How AI-Powered AutoSegments Can Boost Campaign Results

This is a guest post written by Connor Weir, Community Marketing Manager at HMV. Doing more with less is every marketer’s top priority. As Community Marketing Manager at HMV, I can personally attest that it’s always at the top of my to-do list. I lead a small, talented team of marketers with ambitious goals, and […]
Exploring the “AI Effect” in Ecommerce

Marketers know there’s often a gap between what consumers say and what they might actually do. That’s why analytics is key — it shows the real behavior behind the data, helping brands make smarter, more informed decisions. And as new technologies emerge, consumer expectations shift just as quickly. Take Amazon Prime, for example. When it […]