Since 2009, Bloomreach has recognized the power of artificial intelligence to personalize the customer experience. That’s why we’ve built and trained AI — with a strong focus on ecommerce — since day one, producing multiple AI-related patents and applying 17+ years of data on how customers shop and search to help businesses create magical experiences.
The result of all that work is Loomi AI: the agentic platform at the core of every Bloomreach capability, and the infrastructure brands need to build the personalized experiences of tomorrow.
What Is Loomi?
Loomi AI is not a feature or a bolt-on tool. It is an intelligence layer that powers every Bloomreach application, capability, and agent — so every channel, from email and ads to search and conversation shopping, is driven by the same “mind.”
Put simply: if you’re using any Bloomreach product, you’re already using Loomi AI. And you’re among the 1,400+ global brands building smarter, more sophisticated customer experiences that evolve with every interaction.
“Loomi AI helps us unify data from different touchpoints and personalize experiences across email, ads, and our website. Now, every communication reflects the customer’s real relationship with the brand.”
Werner Sammer, Marketing Automation Manager at Nuki
That’s why we call Loomi AI the mind behind the best minds in marketing. Our agentic personalization platform is designed to understand your customers, contextualize their needs, and personalize their experiences in real time.
It does so by combining:
- First-party context — unified customer and product data that gives Loomi AI the deepest possible understanding of each individual
- Real-time infrastructure — data ingestion to activation in milliseconds, so personalization reflects the customer’s current moment, not their last session
- AI decisioning and agents — proprietary models and purpose-built AI agents that determine the right experience for each individual
- Orchestration across channels — Loomi AI natively powers email, mobile messaging, web, search, ads, mobile app, and more, all connected to the same intelligence
- Continuous optimization — real-time testing and learning that contextualizes every interaction, improving personalization with each new datapoint
Personalization Across Every Channel
Loomi AI can power every aspect of the commerce experience. It is the real-time intelligence driving our solutions for:
- Email — real-time personalized campaigns that make every send uniquely relevant, going far beyond static campaigns
- Mobile messaging — SMS, WhatsApp, and RCS campaigns tailored to individual customer journeys
- Web personalization — on-site experiences that adapt to each visitor’s needs
- Mobile app — push and in-app messages personalized to reflect each customer’s unique relationship with your brand
- Ad audiences — first-party data extending real-time personalization into paid channels
- Ecommerce search and merchandising — product discovery driven by the same customer intelligence that powers your marketing
- Campaign agents — purpose-built agents that create complete, self-optimizing campaign journeys from simple prompts, so your team can focus on strategy rather than execution
- Conversational shopping — real-time customer and product data powering intelligent shopping conversations directly on your site
“Loomi AI has enabled us to build behavior-based automations that deliver significant results. In addition, we continuously gain valuable insights from customer data, which helps us create more relevant and effective marketing.”
Matti-Jussi Ketonen, Marketing Automation Specialist at Veke
Intelligence For an Agentic Future
As AI agents transform how customers shop, brands need commerce intelligence that reaches beyond traditional channels.
Real-time data, unique customer insights, and personalization logic need to power these new agentic experiences — which is why we built Loomi Connect, the bridge that extends Loomi AI directly into agentic AI ecosystems.
Loomi Connect will empower brands to build on top of Loomi AI and connect their own agents and apps, building agentic experiences informed by real-time customer context. The same data and intelligence driving your email, search, and on-site experience can inform whatever app, agent, or channel comes next.
The Foundation for Modern Customer Engagement
With one comprehensive AI platform powering every touchpoint, truly personalized customer experiences become possible at scale.
Every channel works together to build the next best step in each customer’s journey, shaped by their full relationship with your brand — and each new interaction feeds back into Loomi AI, deepening your understanding and making the next experience more relevant than the last.
This intelligent foundation is what separates Loomi AI from other AI tools on the market, and it’s vital for brands as commerce evolves and customer experiences expand.
As new channels emerge and customer behaviors shift, Loomi AI is built to adapt — unlocking new capabilities without rebuilding from scratch. It’s the foundation your business needs to stay flexible, focused, and one step ahead.
“Loomi AI didn’t just improve our numbers — it reignited an important internal conversation about how central search is to our business. It’s inspired us to work more closely with the Bloomreach team to uncover new opportunities and keep pushing the envelope.”
Alex Jardine, Data Merchandising Manager at Hobbycraft
See What Loomi AI Can Do For Your Business
If you’re a Bloomreach customer, Loomi AI is already at the core of every personalized experience you deliver.
The real opportunity lies in how much more it can do: more channels, more opportunities, and more value from the data you already have.
Visit our website to explore all our Loomi AI-powered use cases, dive deeper into the platform, and discover what’s possible for your brand.
