Bloomreach Honors Partners After Exceptional Year
By Carl Bleich
Mar 24, 2022
Bloomreach Honors Partners After Exceptional Year
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The future of e-commerce growth is fueled by the collective — leading technology solutions from all corners of the e-commerce ecosystem, all unified behind the goal of providing personalized, end-to-end commerce experiences to customers.
Winning in the future involves having a strong presence across the entire digital ecosystem. This includes marketplace, payments, checkout, loyalty, and other key areas that reflect every possible stage of a customer’s journey with a brand.
That’s one of many reasons why partners are so important to us at Bloomreach. While the Bloomreach Commerce Experience Cloud allows companies to achieve true personalization and drive unparalleled business growth, there’s a host of other e-commerce solutions that help complete the customer experience online.
Having companies we work closely with based on a system of mutual trust and support helps facilitate innovation in e-commerce and connect end customers with the personalized commerce experiences they desire. And that aligns directly with how Bloomreachers live out our values every day in the work we do to support companies across the world.
Bloomreach Partner Summit Kick-off 2022
To celebrate our innovative partners, we recently held the Bloomreach Partner Summit Kick-off 2022, which highlighted key trends in today’s market and gave a glimpse into the future of e-commerce.
Bloomreach CEO and co-founder Raj De Datta opened the event by discussing the state of digital commerce today compared to recent years, and where it is heading in the future.
“We at Bloomreach believe we are at a moment where we are at the next phase of e-commerce,” De Datta said. “The next phase isn’t simply about standing up a store, it’s about standing out from the crowd. It’s about delivering a personalized experience. It’s incredibly different to grow in today’s market if you don’t stand out.”
De Datta remarked that digital competition has exploded, just as customers’ expectations for a personalized and transformational experience with brands have skyrocketed as well. The battleground for the next 20 years online is about the experience your company can offer customers digitally.
E-commerce personalization must be at the forefront for brands to grow sustainability as they try to stand out from the crowd.
“Customers won’t sit around and wait for the commerce experience offered by a business to catch up to their expectations,” De Datta said. “They’ll simply move on. So it’s critical for us all to be thinking ahead, to anticipate what our customers need before they need it, and to deliver it in an incredible, seamless, personalized, magical way that truly brings joy back into the online experience.”
But as most companies know, it isn’t enough to just personalize customer experiences effectively online. If it was, every company would be doing it well, instead of only the select few that are now winning with e-commerce personalization.
Bloomreach holds the key to companies being able to unlock true personalization within the Bloomreach Commerce Experience Cloud. The journey starts with Bloomreach Engagement, which allows companies to engage customers through retargeting, SMS, and other omnichannel marketing strategies, all while compliantly collecting customer data and segmenting it.
That data can then be passed onto your company’s website with Bloomreach Content to inspire customers with personalized content that’s closely connected to your marketing campaigns. Then, when customers search for the products they’re interested in, Bloomreach Discovery has the AI-powered search capabilities to personalize results that are relevant and boost conversion.
“The heart of e-commerce is about understanding customers and understanding products,” De Datta said. “Bloomreach is making true personalization a reality.”
Driven by commerce data, the Bloomreach Commerce Experience Cloud powers the equivalent of $400 billion of e-commerce for end customers.
Don’t worry, we didn’t forget about honoring our partners at the Bloomreach Partner Summit Kick-off 2022.
Bloomreach presented five awards (Newcomer of the Year, Most Innovative Partner of the Year, Technology Partner of the Year, Americas Partner of the Year, and EMEA Partner of the Year) to recognize key partners for their efforts and thank them for a great year in 2021.
Congratulations to the winners:
Newcomer of the Year — Ansira (Finalists — Cassovia Code, Netconomy)
Most Innovative Partner of the Year — BORN Group (Finalists — Ansira, Valantic)
Technology Partner of the Year — Google Cloud (Finalists — BigCommerce, SAP)
Americas Partner of the Year — Gorilla Group (Finalists — Authentic, Shift7)
EMEA Partner of the Year — diva-e (Finalists — IBM iX, Wunderman Thompson)
Partner With Bloomreach to Embrace the Future of E-Commerce
There’s never been a better time to be a Bloomreach partner. With $175 million in new funding, Bloomreach is authoring the next chapter of e-commerce. And as the e-commerce ecosystem evolves, it’s essential to have the innovative partners on board that we do.
Bloomreach is a partner-centric company. We ask our partners to implement our solutions, and this in turn increases their consultancy business. The commitment that our partners have made to us is unrivaled and is extremely important to Bloomreach’s success. We’re grateful for these relationships and excited about the future to come.