BloomReach Services Cookie Notice

Last updated: May 18, 2018  

This Cookie Notice explains how BloomReach, Inc. and its group companies collectively “BloomReach”, "we", "us", and "ours") use cookies and similar technologies to recognise you when you visit websites powered by BloomReach products and services ("Services").  It explains what these technologies are and why we use them, as well as your rights to control our use of them.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website.  Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.  

Cookies set by the website owner (in this case, BloomReach’s customers) are called "first party cookies".  Cookies set by parties other than the website owner are called "third party cookies". BloomReach’s Service cookies, which are third party cookies, enable features or functionality of BloomReach products and services to be provided on or through the BloomReach customer’s website (for example intelligent search, targeted content and analytics).  Through these cookies we can recognise your computer both when it visits the website in question or customer dashboard for BloomReach products and services.

Why do we use cookies?

Some cookies are required for technical reasons in order for Websites to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies, like the BloomReach Service Cookies, enable us to track and target the interests of our customers’ users to enhance the experience on their Websites.  This is described in more detail below.

The specific types of cookies we serve through our customers’ Websites and the purposes they perform are described in the table below (please note that the specific cookies served may vary depending on the specific Website you visit):

Types of cookie

Who serves these cookies

How to refuse

Analytics and customisation cookies: These cookies collect information that is used either to track and target the interests of our customers’ users to enhance the experience on their Websites or to help us understand how our products and services are being used.

BloomReach – BloomReach, Inc. and BloomReach B.V.

To refuse these cookies, please follow the instructions below under the heading "How can I control cookies?"

What about other tracking technologies, like web beacons?

Cookies are not the only way to recognise or track visitors to a website.  We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs").  These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited websites or when customers have engaged with our product dashboards.  This allows us, for example, to monitor the traffic patterns of users from one page within our customers’ websites to another, to deliver or communicate with cookies and to improve product performance.  In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

How can I control cookies?

You have the right to decide whether to accept or reject cookies.  You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use the websites powered by BloomReach products and services though your access to some functionality and areas of our website may be restricted or not optimized.   As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser's help menu for more information.

In addition, most advertising networks offer you a way to opt out of targeted advertising.  If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.

How often will you update this Cookie Notice?

We may update this Cookie Notice from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons.  Please therefore re-visit this Cookie Notice regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Notice indicates when it was last updated.  

Where can I get further information?

If you have any questions about our use of cookies or other technologies, please email us at privacy@bloomreach.com.