Isadore Optimizes Email and On-Site Customer Journeys With Bloomreach
Isadore is an apparel company that creates quality and stylish cycling clothing in correlation with its ethical principles and in the most sustainable way possible. With its timeless designs for men, women, and children, Isadore believes that every piece of clothing should resolve cyclists’ daily problems.
VR’s Success With Email Marketing and Bloomreach Helps Optimize the Customer Experience
VR is a government-owned railway company in Finland. It operates the country’s passenger rail services with over 800 commuter rail services per day. It is one of the most significant operators in the Finnish public transport market as it has approximately 9,000 employees and has been providing transport services since 1862.
Abandoned Cart Email Best Practices for 2026: Revenue You Can Prove
Picture this: A shopper has been eyeing one of your top-selling products for weeks. Web analytics show they’ve visited your online store multiple times and have even added the product to their online shopping cart. However, instead of seeing the shopper complete an online checkout, they simply completely disappear. Sound familiar? That’s because abandoned carts […]
Win-Back Emails in 2026: Reactivate Lapsed Customers on Their Clock, Not Yours
A win-back email is a message sent to a customer who used to buy from you and has gone quiet. The audience is specific: lapsed customers, people whose order history proves they chose you at least once. That history is exactly why win-back campaigns earn their keep. You’re reopening a conversation that already worked, which […]
What Is Consent Management? The Ultimate Guide
With non-compliance fines soaring and customers more concerned about their personal data than ever, consent management should be on top of the priority list for every company in today’s market. Whether it’s for your customer data platform or a similar tool, it is important to have a comprehensive consent management plan that is easy for your customers […]
What is Zero-Party Data and Why is it Important?
It is one of the hottest buzzwords in marketing right now. Zero-party data. And it’s all about asking instead of inferring. Why should you care? Customers are becoming increasingly wary of how their data is being collected and used. And legislation like the General Data Protection Regulation (GDPR) are starting to be more strictly enforced. […]