Where Customer Experiences and AI See Eye to Eye

The Edge is your bi-weekly dose of insights, trends, and “aha!” moments from the Bloomreach crew — all designed to spark better customer experiences (and deeper conversations within our industry).

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“Real-life examples, use cases, and success stories, without the wishy-washy fake corporate jargon. We want to see results, and we want them from humans who have faced similar issues — to cut through all this while engaging the reader is something The Edge does so well.”
Ollie Wilson Insight Activation Manager at MandM Direct
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Andrea Barnes Product Owner at Pollard Banknote Limited
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Rob Wilcox Customers Insights Analyst at Superdry
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Jamie Olvier CRM Manager at Entertainment Magpie Limited
“The Edge distills complex trends into practical insights that help me anticipate change rather than react to it. While many industry newsletters recycle news or focus on tactical updates, The Edge delivers deeper analysis, forward-thinking perspectives, and clearly articulated implications for decision makers.”
Malik Dassa Zill Email Marketing Manager at CHEQ
“​​What makes The Edge different is that it doesn’t just share what’s happening in the industry; it shows how brands are actually doing it. The real case studies and tactical insights make it feel more like a playbook than just another newsletter.”
Ash Madhav Head of Customer Engagement & Insights at The Diamond Store
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