Where Customer Experiences and AI See Eye to Eye
The Edge is your bi-weekly dose of insights, trends, and “aha!” moments from the Bloomreach crew — all designed to spark better customer experiences (and deeper conversations within our industry).
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What Our Readers Are Saying
“Real-life examples, use cases, and success stories, without the wishy-washy fake corporate jargon. We want to see results, and we want them from humans who have faced similar issues — to cut through all this while engaging the reader is something The Edge does so well.”
Ollie Wilson
Insight Activation Manager at MandM Direct
“The Edge is not the regular run-of-the-mill marketing newsletter that goes unread and straight to the trash bin. It’s like that effective elevator pitch that gives me the gist without taking up too much of my time.”
Andrea Barnes
Product Owner at Pollard Banknote Limited
“I wanted to see a more human approach to newsletters with real examples, and The Edge feels more personal, as if I’m being mentored.”
Rob Wilcox
Customers Insights Analyst at Superdry
“It’s really useful to read what insiders at Bloomreach have to say about industry trends, current topics, and other applicable news in the CRM and ecommerce space. It’s so easily digestible, and it feels like you’re part of a community when reading it.”
Jamie Olvier
CRM Manager at Entertainment Magpie Limited
“The Edge distills complex trends into practical insights that help me anticipate change rather than react to it. While many industry newsletters recycle news or focus on tactical updates, The Edge delivers deeper analysis, forward-thinking perspectives, and clearly articulated implications for decision makers.”
Malik Dassa Zill
Email Marketing Manager at CHEQ
“What makes The Edge different is that it doesn’t just share what’s happening in the industry; it shows how brands are actually doing it. The real case studies and tactical insights make it feel more like a playbook than just another newsletter.”
Ash Madhav
Head of Customer Engagement & Insights at The Diamond Store
“It's a leading voice from a Martech innovator looking to disrupt still at scale. This means that those of us looking to leapfrog or get ahead of competitors need to be in the loop.”
Jason Peters
Co-Founder at Pathways
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