Here’s how savvy marketers willuse RCS this year to create the standout texts you’re sure to see on your phone.
Targeted promotions
The biggest drawback to promo texts has always been their one-dimensionality. You can really only send one link, maybe an image, and a brief blurb to get your point across.
But with RCS, marketers get a whole new set of dynamic, interactive tools.
Image carousels, videos, customizable buttons — it’s all possible with RCS, which finally makes mobile marketing as interactive as it’s meant to be.
Plus, it goes straight to your audience’s most-checked inbox, making RCS a clear favorite for 2025 promotional campaigns.
Abandoned cart recovery
If there’s one go-to use case for RCS, it’s to tackle ecommerce’s Achilles’ heel: abandoned carts.
SMS and MMS messages have always struggled to help complete purchases. But with one-tap checkout links, personalized discounts, and interactive reminders to nudge shoppers back to their carts, RCS offers the effortless interactions that lead to more conversions and fewer dropped journeys.
Personalized shopping assistance
The crux of RCS’s appeal is that it does what SMS campaigns have always wanted to do: offer a truly conversational shopping experiencevia text.
You can finally have engaging text conversations that build a personalized journey for your customers. Ask the right questions, provide real-time product recommendations, and make selecting the perfect product easier than ever.
RCS is unlocking new possibilities with mobile marketing — make sure you have a strategy in place to deliver truly exceptional customer experiences.
Things I'm currently texting
(and talking) about
Andor Season 2— One of my favorite additions to the Star Wars story, and arguably my all-time favorite.
The Sword of Kaigen— M.L. Wang’s standalone fantasy novel is a great read, and one I highly recommend!
Short History Of… Podcast — It’s interesting, immersive, and all the topics are great conversation starters.
Looking for more ways to stay ahead of the curve?
Join our upcoming best practices webinar, Marketing Through the Madness, to see how top brands are adapting quickly, staying efficient, and thriving in unpredictable times.
