Tesni Fellows

Strategic Partner Marketing Manager

Ready to shop like humans again?

Ever feel like you’re doing everything right — and still not getting the conversion? 

You’ve got smart targeting, enticing offers, AI-driven search — the works.

And yet, customers are bouncing. 🏃‍♀️💨

The hard truth about this phenomenon is that shoppers aren’t overwhelmed by choice; they’re underwhelmed by guidance.

Because when you ask them to dig through endless filters, scroll product grids, and figure it out on their own, you're leaving them guessing instead of helping them on their path to purchase. 🤔🛒

The result is friction disguised as “choice.” A shopping journey that puts all the pressure on the customer to know what to ask, where to click, or even know what they want.

No matter where your customer is beginning their journey, though, they are showing up with intent —  sometimes vague and sometimes specific — and they expect experiences that can meet them where they are, not make them work harder to be understood. 🎯

Instead of forcing customers to navigate an experience built for algorithms, brands can now offer experiences built for humans — ones that listen, understand intent, and respond in kind. 

This AI shopping assistant knows how to ask the right follow-up questions, narrow options down quickly, and connect someone with exactly what they need, even when they’re figuring out what that is. 🧠

And when you deliver that kind of intuitive, conversational guidance at scale? Shoppers reward your brand with their loyalty. 💳

In a world of overwhelming options, the real differentiator isn’t more choice — it’s the experience you provide.

Ultimately, 76.8% of shoppers say an AI shopping assistant sped up their time to purchase. That’s exactly what separates the brands that convert from the ones that watch customers bounce.

Tesni's advice for the

Emotionally Intelligent Era

Feeling lost in the algorithm? Overwhelmed by shopper demands? Don’t panic — here’s how to actually use conversational AI to connect (and convert).

🗣️ Be personable.
It’s more than a bot. Shoppers want charm, not command lines. Speak their language — literally.

⚡ Be efficient.
Speed isn’t a bonus, it’s the baseline. Offer fast guidance and smart responses, and never make shoppers wait.

🎯 Be targeted.

Generic doesn’t convert — context does. Use what you know to make it personal, or watch them go elsewhere.

Read our full report

You don’t need to learn the language of machine learning to understand what a consumer needs from AI. 

Download our conversational shopping report today to explore the future of conversational shopping and how it can help your business.

That’s a wrap on our newest data (and first advice column!). I’m going to consult with an AI shopping assistant on a new fit for our marketing offsite. Thanks for being here with me, as always. Tune in on June 26th for our next issue with Kait!