Dynamic, intelligent, visual merchandising tools help you curate the best shopping experience for every customer. Optimize the valuable space on a product listing page by displaying products that each unique shopper is most likely to buy front and center, boosting customer engagement - and conversion rates.

BloomReach Merchandising was formerly known as Commerce Categories.

1. Data-driven merchandising and product grid personalization.

Full workflow for merchandisers, site optimization specialists, and marketers to optimize product listing pages. AI-enabled tools suggest solutions, enable action, and allow for automated testing and targeting to assess impact.


2. Dynamic control over the customer experience.

Set your own merchandising rules, and let BloomReach’s smart system complement them by automatically adapting the rest of your product grid to each user’s personal preference.


3. Measurable impact.

Track and test your activities to continuously observe the effects of your changes on revenue, conversion, and customer engagement, and identify new opportunities for optimization.

The eCommerce Atlas

Delivering a great user experience to every customer

What sets BloomReach apart?

The BloomReach DXP creates experiences that delight visitors and drive measurable business results.


Praised by developers and powerfully extensible.


AI-powered technology that's constantly improving.


Best-in-class PaaS for unprecedented digital agility.