Every eCommerce company and merchandiser has one goal in mind – connect shoppers with the right product so that they “Add to Cart” fast.
Execution though is always difficult. Requiring lots of coordination.
With growing product catalogs, number of sites and languages every year, the number of decisions to make gets higher and it doesn't make merchandisers' jobs any easier.
Merchandisers are left alone with manual tools and it keeps them limited in their impact.