Manual Is Not The Solution
Too Many Decisions, Not Enough Merchandisers
Every e-commerce company and merchandiser has one goal in mind: to connect shoppers with products they will purchase.
It’s easier said than done, of course.
With growing product catalogs, new channels and languages to consider with every passing year, decision making – and simply keeping up – gets tougher and tougher, especially for merchandisers still using manual tools.
What Makes Bloomreach Different?
Bloomreach is the only merchandising solution with:
- Role-based analytics built for merchandisers
- Intelligent algorithms to proactively suggest opportunities to merchandisers
- Powerful multi-site functionality to scale to hundreds of sites and experiences
- An “insight to action” flow that uses AI to complement intuition
- A dashboard that allows for content creation, landing pages creation, recommendations, and search management, all in one place
This Is How We Do It
Do More With Less
Stop Spending Your Days on Manual Tasks
Don’t spend hours merchandising thousands of products. Let AI help you do the manual labor so you have time to get strategic.
Proactively Identify Opportunities and Solutions
Bloomreach provides a “Top Opportunities” report that helps merchandisers know where to spend their day.
Reduce Your Merchandising Workload
Focus on the top priorities and then let AI help automate and personalize the areas of the site you can’t get to.
Spend 30-50% Fewer Hours on Operational Tasks
Don’t waste time on operational tasks. Spend less time building pages and finding insights.
Our system for merchandising was tedious and inefficient, [Bloomreach] came in and really helped us out. [The data] is packaged in a way that is really accessible, user-friendly, and makes us want to use it. It helps me save time...when I build a page, it cuts my time in half.
Jillian Brendlen, Associate Site Merchandiser, Uncommon Goods
Insights to Action
Leverage Data to Make More Impactful Decisions
Bloomreach proactively suggests to merchandisers the top opportunities across the site to help them answer the question: “Where is the most impact I can make today?”
Analytics Built for Merchandisers, not For Analysts
Bloomreach Merchandising provides merchandiser-specific analytics and a heatmap to help them get insights into each customer's unique journeys and preferences. It identifies the low-hanging fruit where a merchandiser should spend their time first.
Evaluate Performance of Category Pages Across Your Site
Quickly diagnose which products are underperforming and which need more exposure. Get to see improvement opportunities such as exit rate, search results, and top categories to work on.
A/B Testing to Further Optimize for Conversion
The tools enable the merchandiser to check their intuition by quickly A/B testing their change to a product grid or navigation.
Before Bloomreach, we all did some sort of manual reporting to try to figure out how to merchandise the categories. We have over 400 categories - it was literally impossible to merchandise all of them manually in a timely manner.
Monica Cleveland, CMO, Annie Selke
Boost, Bury, Personalize
Take Full Control of the Shopping Experience
Boost and Bury to Tell a Visual Story
Bloomreach Merchandising provides the tools to boost, bury, re-direct and personalize to quickly make changes to the site, all with easy preview.
Quickly Create Targeted Campaigns
Prominently display products for a given duration of time and for a sale. Use targeting to show different search results and curate your promotions to specific audiences.
Bloomreach is the perfect blend of art and commerce. It enables us to set rules to influence machine learning to drive key trends and metrics like margin, Average Order Value, and conversion rate."
Harriet Dowell, eCommerce Trading Manager, Boden
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