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Virtual Event on “The State of Commerce Experience: Global B2C & B2B” on July 2 Will Feature Allen Bonde of Independent Research Firm and Ken Kralick, Global Director of eCommerce, Puma Group

Mountain View, CA -- June 24, 2020--  Bloomreach, the leader in commerce experience™, together with its partner Accenture Interactive, will host a virtual event on Thursday, July 2, 2020 at 11 am CT I 12 pm ET I 6 pm CET, on "The State of Commerce Experience: Global B2C & B2B".  The event will feature guest speakers Allen Bonde, VP and Research Director, Application Development and Delivery, Forrester and Ken Kralick, Global Director of eCommerce, PUMA Group.  To attend, please register here.  

Forrester’s Allen Bonde will discuss key findings from ‘The State Of Commerce Experience’, a definitive research study conducted by Forrester Consulting, commissioned by Bloomreach, across all respondent groups, including consumers, business customers, and businesses selling to B2C and B2B segments via the web or mobile.   To download a copy of ‘The State Of Commerce Experience’ research study in its entirety, please visit here.

“The insights gained from this research are valuable for any company seeking to prioritize what’s important to their customers right now, to understand what their competitors will be doing, and to understand how the post-COVID crisis will play out for eCommerce businesses,” said Brian Walker, Chief Strategy Officer at Bloomreach.

About the Speakers: 

Allen Bonde, VP and Research Director, Application Development and Delivery, Forrester 

Allen leads Forrester’s research around the digital experience technology and services stack, focusing on the key strategies and building blocks for operationalizing high-impact, memorable customer interactions to drive growth, build loyalty and meet accelerating market challenges. His team covers digital service providers, DX platforms, CMS and DAM, PIM, commerce suites, and core SaaS apps and enablers, and he is particularly interested in the role of design thinking, rich media and AI-based automation in driving engagement and scale of customer-facing apps.

Allen has held a wide range of technology, research, consulting and marketing leadership roles over his 28-year career. Prior to joining Forrester, he was a co-founder of social marketing pioneer Offerpop (now Wyng) in 2010 and held executive roles at KANA Software, OpenText, Placester and Repsly. He has also held analyst and practice leadership positions at Yankee Group, McKinsey and his own firm. He has appeared on MSNBC, CNBC, and FOX TV; has been a contributor to, CRM Magazine, DMNews, and Forbes; and has delivered keynote talks on four continents. He started his career as a data scientist in the telecommunications sector, where he applied early AI and big data techniques and was awarded a U.S. patent.

Ken Kralick, Global Director of eCommerce, PUMA Group                    

Ken Kralick has an 18 year background in digital commerce and has been in charge of the Global eCommerce team at PUMA since 2016.  He has an 18 year background in the digital commerce industry with deep experience on both the agency side (SEO, SEA, CRM, Design, Development) and brand side (P/L and strategy).

Ken believes that when eCommerce is powered by customer requirements, the digital presence of the brand will blossom and wholesale/retail sales will rise with the tide.

Puma SE, branded as Puma, is a German multinational corporation that designs and manufactures athletic and casual footwear, apparel and accessories, which is headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world.   For more information on Puma, visit

Debora Corrao, Managing Director, Accenture Interactive 

Debora Corrao has spent over 25 years at Accenture driving some of the organization’s most complex digital transformation programs. She leads Accenture Interactive’s global Build Experience team whose mission is to create meaningful experiences that live at the intersection of purpose and innovation around the world. She helps organizations rewire their processes and culture with connected platforms and intelligence design. Accenture Interactive is ranked the world’s largest digital agency by Ad Age and has been named a Most Innovative Company by Fast Company.  For more information on Accenture Interactive, visit

About Bloomreach

Bloomreach is the leader in commerce experience™. Its flagship product, brX, is the only digital experience platform built specifically for brands, retailers and B2B companies who want to grow their revenue online while delivering to each of their customers a premium, personalized experience. brX combines content management capabilities with market-leading, commerce-specific, AI-driven search, merchandising and personalization in one flexible, API-first next generation platform. In May 2020, Bloomreach announced that its brX platform powers over USD 200 billion in digital commerce experiences, representing 25% of all retail eCommerce Experiences in the US and UK. Bloomreach serves over 300 companies globally, including Albertsons, Bosch, Puma, FC Bayern Munchen and Marks & Spencer, and has a global ecosystem of certified partners and market-leading commerce platforms. For more information, visit and follow our news on Twitter @Bloomreach_tm or on LinkedIn at


Media contact: 
Alison Minaglia
917-902-3404 (ET)

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