Bloomreach Introduces ‘Relevance by Segment’ Feature for Bloomreach Experience Platform (brX)


Mountainview, CA and Amsterdam — Bloomreach, the leader in commerce experience™, today announced a new ‘Relevance by Segment’ feature for its digital experience platform, Bloomreach brX. Relevance by Segment is a new capability of the brX platform which enables Bloomreach customers to automatically optimize search and category product ranking as well as recommendations based on the preferences of all of the customers within a specific segment.

Companies have struggled to deliver on the hype of personalization due to too much manual work required or lack of sample size. Relevance by Segment overcomes these obstacles by using AI to automatically optimize for segments. 

Some key business benefits of the Relevance by Segment feature:

  • Brands can create a better experience for customers by making their eCommerce sites more relevant and aware of context

  • Eliminates the need to constantly write rules or be concerned about a lack of data or small sample sizes  

  • Significantly increases RPV in scalable personalization and contextual targeting 

  • Enables brands to increase conversion rates, and ultimately higher revenue

“Relevance by Segment is more than a new feature, it’s the key to scalable personalization in B2C eCommerce and scalable contextual targeting in B2B that works,” said Arjé Cahn, Chief Product Officer at Bloomreach.

About Bloomreach

Bloomreach is the leader in commerce experience™. Its flagship product, brX, is the only digital experience platform built specifically for brands, retailers and B2B companies who want to grow their revenue online while delivering each of their customers a premium, personalized experience. brX combines content management capabilities with market-leading, commerce-specific, AI-driven search, merchandising and personalization in one flexible, API-first next generation platform.  Bloomreach serves over 500 global brands including Albertsons, Bosch, Puma, FC Bayern Munchen and Marks & Spencer. Bloomreach has a global ecosystem of certified partners and market-leading commerce platforms, including Accenture Interactive, BORN, commercetools, EPAM, IBM iX, Salesforce, SAP, valtech, and Wunderman Thompson Commerce.  For more information, visit, follow us on Twitter @Bloomreach_tm, on LinkedIn at and register today for Bloomreach Connect 2020 Global Online Summit on October 6, 2020. 


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