BloomReach again named a Leader in 2018 Gartner Magic Quadrant for Web Content Management

Evaluation based on Completeness of Vision and Ability to Execute

MOUNTAIN VIEW, Calif. -- August 1st, 2018 -- BloomReach, Inc., a leading global provider of Digital Experience software, announced today that it has been acknowledged as a Leader in Gartner's 2018 Magic Quadrant for Web Content Management¹. It's the second year in a row that Gartner positions BloomReach in the Leaders quadrant of this report on Web Content Management (WCM).

The Gartner Magic Quadrant evaluates vendors on the completeness of their vision and their ability to execute. In this 2018 report, Gartner evaluated a total of 18 WCM vendors. BloomReach feels that this report is a resource in the industry that provides an objective perspective on the Web Content Management space.

“Lots of businesses are stuck on legacy WCM systems. We want to help them get unstuck by implementing a new, API-driven architecture", said Raj De Datta, co-founder and CEO of BloomReach. "I believe that Gartner's vision is in line on this, including the crucial need for agility and scalability. Customer behavior changes overnight, so businesses need to deliver results fast, which BloomReach allows them to do. Being included in the Leaders quadrant for the second year in a row to us is a validation of our market vision and strategy. Looking at Gartner's evaluation, I feel that the analysts recognized the efforts we made in the past year to further improve our offering, giving us credit not only for our optimized user interface but also for our API-driven, standards based architecture that is geared towards various digital experience scenario's. I also believe that our AI-driven roots continue to deliver strong personalization capabilities."

"The WCM space is an old space and quite a few leaders have been around for decades. Our software however is used for digital transformation that needs velocity", said Patrick Finn, Head of Global Channels at BloomReach. "As Klaus Schwab said, in the new world it’s not the big fish which eats the small fish, it's the fast fish which eats the slow fish. What we are currently seeing is solution partners being focused on velocity and looking for a modern, API-first platform with built-in AI capabilities. I'm very pleased that BloomReach - as a new kid on the block - has again been recognized again as a Leader."

A complimentary copy of the Gartner 2018 Magic Quadrant for Web Content Management is available to access on the BloomReach website.

¹Source: Gartner, Inc. “Magic Quadrant for Web Content Management,” by Mick MacComascaigh and Jim Murphy, July 30, 2018

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About BloomReach

BloomReach takes customer experience to the next level. We're redefining WCM, site search and SEO via the world's first open and intelligent Digital Experience Platform that boosts conversion, increases revenue and generates customer loyalty.

With our global network of certified partners, we serve a growing number of enterprise customers, such as Neiman Marcus, REI, Mailchimp, NHS Digital, and FC Bayern München. Founded in 2009, BloomReach is headquartered in Mountain View, CA with offices worldwide and is backed by investment firms Bain Capital Ventures, Battery Ventures, NEA, Salesforce Ventures and Lightspeed Ventures.

Learn more: www.bloomreach.com