See All EpisodesEP. 07 | 42 MIN.

Episode 7: Prost! Digital Commerce in Germany

In this episode of ‘The State of Commerce Experience’, Brian explores the state of digital commerce in Germany and how Covid-19 has affected a market where traditional retail chains still dominate, with Sirko Schneppe, Founder and Managing Director of diva-e.
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In today’s episode, Brian speaks with Sirko Schneppe, Founder and Managing Director of diva-e - Germany’s largest independent eCommerce agency.

With over 20 years of experience under his belt, Sirko is undoubtedly one of the industry’s most distinguished leaders. 

Episode Highlights

  • Throughout this conversation, Sirko shares his wealth of experience and lessons learned from the German digital commerce landscape, including:
  • How COVID-19 is going to result in a seismic shift in the German marketplace, working practices and consumer behavior, where traditional retail chains and physical cash still dominate.
  • Why Germany’s digital commerce industry relies heavily on B2B companies - the so-called hidden champions – and the opportunities this presents for other businesses looking to enter the market.
  • How the role of consultancies will evolve to help companies implement their digital transformation programs.

This episode is filled with valuable insights and gives you a unique European viewpoint on the changing face of digital commerce. If you’re looking to expand your operations into Germany or other central European markets, this episode is a must-listen.

We’d love to hear your thoughts on this episode, as well as any recommendations for future guests, so please get in touch with us.

To learn more about diva-e, please visit


Specific things discussed in the show:

If [B2B companies] go online, they can enter markets where they’ve never been before and there are a lot of markets demanding online experiences from them right now.

Meet the speakers

Sirko Schneppe

Founder and Managing Director at diva-e

Sirko has 20 years' professional experience in the online industry, with a focus on eCommerce and digital strategy consulting as well as entrepreneurial leadership. He has experience in managing international software projects, IT product management and building large consulting operations. </br></br> Having started his career in product management, Sirko soon after founded and subsequently sold his first consultancy business, Ageto GmbH, to a Canada-based SaaS eCommerce vendor. Following this venture, Sirko co-founded Ageto Service GmbH – an eCommerce and SAP consulting firm for mid-cap clients. </br></br> After growing Ageto Service GmbH to over 100 employees, Sirko merged the business with 9 other agencies to form diva-e, which has grown to become Germany’s largest independent eCommerce agency with over 700 consultants.

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