In this episode of ‘The State of Commerce Experience’, Brian explores the state of digital commerce in Germany and how Covid-19 has affected a market where traditional retail chains still dominate, with Sirko Schneppe, Founder and Managing Director of diva-e.
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In today’s episode, Brian speaks with Sirko Schneppe, Founder and Managing Director of diva-e - Germany’s largest independent eCommerce agency.
With over 20 years of experience under his belt, Sirko is undoubtedly one of the industry’s most distinguished leaders.
- Throughout this conversation, Sirko shares his wealth of experience and lessons learned from the German digital commerce landscape, including:
- How COVID-19 is going to result in a seismic shift in the German marketplace, working practices and consumer behavior, where traditional retail chains and physical cash still dominate.
- Why Germany’s digital commerce industry relies heavily on B2B companies - the so-called hidden champions – and the opportunities this presents for other businesses looking to enter the market.
- How the role of consultancies will evolve to help companies implement their digital transformation programs.
This episode is filled with valuable insights and gives you a unique European viewpoint on the changing face of digital commerce. If you’re looking to expand your operations into Germany or other central European markets, this episode is a must-listen.
We’d love to hear your thoughts on this episode, as well as any recommendations for future guests, so please get in touch with us.
To learn more about diva-e, please visit https://www.diva-e.com/en/
Specific things discussed in the show:
If [B2B companies] go online, they can enter markets where they’ve never been before and there are a lot of markets demanding online experiences from them right now.