Jason Nyhus, SVP Global Sales, Marketing and Partnerships at Digital River, is the featured guest in episode 14. In a conversation with Brian Walker, he discusses a wide range of topics related to how the digital payments space is evolving, including the issues around fraud, how Covid-19 is driving direct-to-consumer strategies and why blockchain hasn’t become mainstream just yet.
Subscribe to The State of Commerce Experience podcast
The eCommerce industry is booming off the back of the work-from-home economy that the Covid-19 crisis has created. Powering this incredible upsurge in online transactions is an ever-growing number of digital payment providers.
To understand more about the role of digital payments, and how they’re driving the future of eCommerce, in this episode, Brian speaks with Jason Nyhus. Jason is Senior Vice President of Global Sales, Marketing and Partnership at Digital River, the global eCommerce, payments and marketing services company, which has been disrupting the commerce industry for the last 25 years.
- Brian and Jason explore the strategies, challenges and innovations that are shaping the global digital payments space, including:
- The business model behind digital payments and wallets, the issue of payment fraud and the importance of having human-machine teams that can defend against it.
- How the Covid-19 crisis has changed the direct-to-consumer strategy for many businesses, and why establishing balance between your channels is crucial to achieve your business goals.
- The future of online payments and whether blockchain will ever become mainstream.
If you’re thinking about making a move into the digital payments sphere, or you’d like to pick up some fascinating insights from a sales and marketing leader who’s witnessed the evolution of the space from day one, you won’t want to miss this episode.
We’d love to hear your thoughts on this episode, as well as any recommendations for future guests, so please get in touch with us.
To learn more about Digital River, please visit: https://www.digitalriver.com/
Specific things discussed in the show:
They [certain eCommerce retailers] are offering financing options and it's increasing cart values by 30/40%, increasing convergence by 25% and having an astronomical impact on their ability to serve the customers who come to their site.