Episode 59: Women in Retail: Creating a Diverse and Inclusive Workforce That Succeeds
In this episode, we’re joined by a special guest guide, Amanda Elam, Chief Marketing Officer at Bloomreach, as she speaks with Vickie Bond Mrva about elevating underrepresented groups in the workplace.
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March is Women's History Month, and what better way to celebrate than by highlighting the achievements of women in retail and e-commerce?
In this episode, we’re joined by a special guest guide, Amanda Elam, Chief Marketing Officer at Bloomreach, as she speaks with Vickie Bond Mrva — a marketing leader for some of the most notable brands (Apple, Walmart.com, Clorox, and Lululemon to name a few) in the world and the newest board member of Bloomreach.
Join us as we discuss:
How representation can drive better outcomes
The importance of data in building brands consumers love
Ways that uncertainty and constraint can drive focus and innovation
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I also got similar advice early on my career as a new parent which is, you can't do it all, but you can have it all.