Episode 50: How Innovative Performance Marketing Can Transform Your KPI Focus
In this episode, we are exploring where brands should be focusing with their marketing and content strategies and how they can measure success with Joe Yakuel, Founder and CEO at Within, a performance marketing company that helps consumer brands scale through media and content across digital marketing platforms.
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As the economy continues to shift, brands are frantically planning and strategizing for a potential downturn. Unfortunately, many companies are making cuts in the wrong areas, or basing their decisions on KPIs that don’t provide the correct information.
So, where should brands be focusing with their marketing and content strategies, and how should they go about executing and measuring their performance?
Joe Yakuel is joining the show to answer that question and more. Joe is the Founder and CEO at Within, a performance marketing company that helps consumer brands scale through media and content across digital marketing platforms.
Join us as we discuss:
How brands should think differently about performance marketing
What KPIs brands should be focusing on
How brands should adapt their content and media strategies
Why most brands are wrong about how they prioritize content
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And what we find is that when brands are willing to invest more in creative — to generate more volume and more variety — they'll end up with a better outcome, even if that money comes out of media.