Why Does Bloomreach Charge Based on Events?
Don’t let rigid data structures stand in the way of your success. Our event-based model makes it easy to predict and manage your usage so you can focus on creating impactful campaigns.
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Bloomreach’s Event-Based Model
Data is the fuel for creating amazing omnichannel marketing campaigns. That’s why we organize our usage model into tiers to give you flexibility and control over your data, across all your touchpoints.
Your tier is measured by events, an easy-to-manage metric that rolls all your data points into one comprehensive measurement. This ensures your usage always coincides with your business growth — more events equates to higher customer engagement and typically more revenue generated.
Different platforms will use different pricing metrics. One will make you pay for each email sent, another will price by the number of contacts, and others charge by the number of licenses. It’s a nightmare to keep track of, and impossible to accurately predict your usage.
That’s why Bloomreach let’s you budget by data usage, all in one place. You won’t get billed for storage and processing for each channel or platform, just one charge for all your data and the functionality you need to put it into practice.
We offer the support you need to connect with your customers, from insights to orchestration.
Provide the Key Marketing Metrics for Your Selected Services
The estimate we provide you in this calculator is built entirely on your data, using best practice calculations for clients of your size & vertical, and contains a built-in buffer for variance and future growth. Plug in your monthly metrics to calculate your usage tier, a breakdown of your first year with Bloomreach, and forecasted growth. The more data you provide, the more precise your prediction will be.
Control Your Usage in Real Time
Bloomreach Engagement offers all the tools you need to understand the full scope of your usage and maintain it on a granular level.
Set Event Expirations in the Data Manager
Don’t get bogged down by unnecessary storage. You have total ownership over your data, including the ability to delete and set automatic expirations for events.
Easily Keep Tabs on Your Data Usage
Get a full, transparent breakdown of your monthly processed events, outgoing communications, and data storage in one easy-to-use dashboard.
Message Less, Convert More
You don’t need to overwhelm your audience with campaign after campaign — with Bloomreach, you can personalize your marketing to reach the right customer with the right message at the right time, only sending the campaigns that matter.
Send Fewer Emails, Generate More Revenue
We realize that might be counterintuitive. But when you can personalize the content, cadence, and timing of every email for every customer, you only need to send the ones that matter. Here is how Proffsmagasinet revamped their email strategy to double conversion rates.
Build Efficient, Effective SMS Strategies With Bloomreach
The best SMS campaigns are targeted, timely, and tailored to each recipient. When your texts are fueled by all your customer data across all your channels, you can send fewer messages and convert more by making every campaign count. Learn all about the revenue-driving SMS best practices you can put in place to make an impact today.
Event-Based Model Definitions
All your data points rolled into a single, comprehensive metric, consisting of non-duplicated attributions.
Our tiers are defined by your customer engagement, combining the best number of events processed and events stored to serve your segmentations, reporting, and campaign needs.
With our tiered model, you can manage your data costs to suit your needs. And no matter what usage you pay for, the full scope of your data is always available, whenever you need it.
“Monthly Processed Events” refers to all data points (Events) created in the respective calendar month.
Monthly Processed Events are priced at the annual level, smoothing seasonal spikes without additional costs.
“Maximum Event Storage” refers to the maximum amount of data points (Events) that can be stored in the Bloomreach platform at any given time.
Maximum Event Storage is easily managed by auto-removing data that is no longer actively used in campaigns and segments